Royal directives launch $3 billion relief program for flood-affected families in Morocco

Acting on Royal Directives from His Majesty King Mohammed VI, the Moroccan government has rolled out a large-scale assistance and recovery program worth an estimated 3 billion dirhams (approximately $300 million) to support families and communities affected by severe flooding over the past two months. The exceptional weather conditions, which......

Love Brand | Abujad Sara Among the Favorite Influencers in 2025

The Love Brand Ceremony, held during the previous edition of Les Impériales, has established itself as a key event for measuring Moroccans’ attachment to brands and public figures. Unveiled on January 29, the results of the Love Brand 2025 study highlighted the names that hold a special place in consumers’ hearts. Among......

Love Brand | Bimo Among Consumers’ Favorites In 2025

Every year, the Love Brand ceremony stands out as one of the flagship moments of Les Impériales. More than a simple ranking, it serves as a genuine barometer of Moroccans’ emotional connection with brands. The 2025 edition confirmed this momentum, while the 2026 edition is already gearing up to assess emerging preference trends. Love......

“Dams played a decisive role in containing the floods,” says Mokhtar Bzioui

    Strong wind gusts, torrential rains, and sudden floods: Morocco has recently experienced severe weather conditions that disrupted daily life across many regions of the Kingdom. Are these exceptional climatic events, or do they signal deeper structural climate transformations? These phenomena raise pressing questions about their......

Marjane opens 44th hypermarket in Ouarzazate as part of national expansion strategy

Marjane Group continues to strengthen its footprint across Morocco with the opening of its 44th hypermarket, marking its first establishment in the city of Ouarzazate. The new retail space represents an investment of approximately 130 million dirhams and is expected to generate around 200 direct and indirect jobs, with priority given to local......

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