Auto-Moto
In the face of a crippling economic crisis and the erosion of purchasing power, a disturbing trend has emerged among automotive companies in Morocco. Prominent players such as Auto Hall Maroc, Renault Maroc, Dacia, and Peugeot have adopted pricing strategies that can only be described as cynically exploitative. These......
Centrale Automobile Chérifienne (CAC), the official importer in Morocco for prestigious brands such as Volkswagen, Audi, ŠKODA, Porsche, Bentley, SEAT, and CUPRA, reaffirms its commitment to excellence and innovation in the automotive sector. Since its founding in 1929, the CAC has tirelessly......
Morocco is charting a course toward a greener and more autonomous automotive future. The Moroccan automotive industry, backed by public authorities, is undergoing a profound transformation with ambitious goals for local integration and the production of electric vehicle batteries. At the eighth edition......
In a significant move for Morocco's electric vehicle (EV) landscape, Chinese manufacturer Zeekr has officially entered the market through a strategic alliance with Tractafric Motors Morocco. Established in 2021 by Geely Holding Group, Zeekr is introducing two premium electric models to meet the rising......
Morocco is advancing its robust automotive industry, which consistently attracts global industry leaders. Recently, a coalition of Moroccan institutions, including key ministries and employment agencies, signed two agreements aimed at enhancing the sector through employment and training initiatives. The......
Tesla has officially announced its establishment in Morocco, marking the company’s first African factory in the free zone of Kénitra, near the Tanger Med port. This strategic project, previously kept under wraps, is valued at $5 billion and is expected to create around 25,000 jobs, with......
The Moroccan automotive market welcomes an exceptional sedan: the Geely Emgrand, a model that subtly combines stately design, interior comfort, and advanced safety features. Unveiled by the Chinese manufacturer Geely, this newcomer stands out with its meticulously crafted offering aimed at customers......
Chinese automaker BYD, the world’s leading manufacturer of electric vehicles (EVs), has introduced a groundbreaking battery charging system that can power EVs in just five minutes. The new “Super e-Platform,” unveiled at an online event on Monday, boasts a maximum charging capacity......
Morocco's automotive sector is experiencing remarkable growth, with ambitious production goals set to reach 2 million vehicles by 2030. This surge is accompanied by an increase in local integration and a strategic positioning on the global stage, particularly as the industry transitions towards electrification. The......
In 2024, Morocco's automotive production saw a significant increase of 12%, reaching nearly 500,000 vehicles. This surge played a crucial role in offsetting a decline in production in Iran, contributing to an overall 0.4% growth in vehicle production across the Middle East and North Africa (MENA)......
In a significant move for the North African automotive sector, BYD has launched its latest all-electric vehicle, the Seagull, in Morocco. This introduction marks the sixth model the company has rolled out since entering the Moroccan market in July 2023, following the HAN, TANG, ATTO 3, SEAL, and SEAL......
Renault Group Morocco has unveiled the establishment of Renault Technology Morocco (RTMA), a new engineering center, under the leadership of Francisco José Martín Hernández, who has been appointed as its Director General as of March 1. The RTMA will operate from two strategic locations:......
Cupra Maroc marked a major milestone last week by unveiling both its latest Formentor model and a brand-new showroom in the prestigious Casa Anfa district of Casablanca. Designed as an experiential hub, the new showroom invites performance and design enthusiasts to immerse themselves in the brand's......
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