A major event in the marketing and communication ecosystem in Morocco, Les Impériales is being held this week in Casablanca, bringing together decision-makers, agencies, advertisers, and creatives around the challenges reshaping the industry. It is in this context that Amine Bennis, President......
In a context where the advertising industry is seeking to redefine its contours, the intervention of Jalal Hajjou, Founder & CEO of Optimum Marketing Group, stands as both a warning signal and an invitation to action. This statement was delivered as part of Les Impériales, a benchmark event......
The city of Marrakech will host a new edition of the university theatre festival from April 7 to 9, bringing together student talent from across the country. Organized by Cadi Ayyad University, the event aims to highlight the role of theatre as a platform for expression and critical thinking. Held under......
The Timeless Festival by URadio has announced the first major artists for its 2026 edition, signaling a strategic shift toward international scale. The event will take place from May 14 to 16 at Anfa Park in Casablanca, expanding to a three-day format designed to increase audience engagement and cultural......
The Future Leaders Challenge Morocco 2026, held on March 30 and 31 in Rabat, marked a turning point in how the country develops talent for the hospitality and tourism sector. Hosted at The View hotel, the event brought together students, academic institutions, industry executives and public officials......
For this third day of Les Impériales Week 2026, the program confirms the growing momentum of exchanges and reflections initiated since the beginning of the event. Through the Wednesday Workshops, this day follows a logic of deepening, offering collaborative formats designed to produce concrete......
A highlight of Les Impériales Week 2026, the Love Brand Ceremony 2026 brought together, in a convivial atmosphere, agencies, advertisers, creatives, and media to celebrate the brands that create a genuine emotional connection with Moroccans. The Love Brand Morocco ranking is based on a study......
On the sidelines of the major event Les Impériales 2026, Abdellah Deguig, member of the Economic, Social and Environmental Council (CESE), shared with Walaw an in-depth analysis of the challenges related to the cultural economy in Morocco. A statement that highlights the need for strategic structuring......
In Casablanca, the opening of the ninth edition of Les Impériales Week stood out as a moment of reflection on the future of the communication industry. Addressing industry professionals, Anouar Sabri delivered a dense speech structured around a clear observation: the ongoing transformation requires......
On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Aissam Fathya shared, in a statement, the key highlights of an event that confirms its strong foothold in the Moroccan professional landscape. A launch under the banner of Moroccan creativity As tradition......
On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Anouar Sabri gave an exclusive statement to Walaw, reflecting on the evolution of an event that has now established itself as a key reference point for marketing and communication professionals in Morocco. A......
In Casablanca, Les Impériales Week 2026 enters its active phase today with an opening day designed as a true anchor point for the entire ecosystem. Held from March 30 to April 5, the event stands as a crossroads where decision-makers, agencies, advertisers, and experts gather to......
The city of Casablanca is set to celebrate the 15th edition of its Heritage Days from April 13 to 19, 2026, under the theme “Casablanca Atlantique.” Organized by Casamémoire, the event continues to grow as a major cultural gathering dedicated to showcasing the city’s......
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