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In Casablanca, the final day of Les Impériales Week 2026 was marked by a moment of strong symbolic significance: the presentation of a letter of loyalty and fidelity addressed to His Majesty King Mohammed VI. More than a protocol act, this message embeds the event within a dynamic of national commitment and collective responsibility. An......
In Casablanca, the fourth day of Les Impériales Week 2026 serves as a pivotal moment in the scientific program. Designed as a consolidation sequence, it marks the transition from analytical reflection to a more operational approach, bringing together experts, advertisers, and creatives around the structuring challenges of the industry. A......
In Casablanca, Les Impériales Week 2026 once again honored the brands that shape the collective imagination of Moroccans. Among them, Inwi stands out as one of the most emblematic players, occupying first place in the Telco & Tech category, while also topping the Moroccan Love Brand ranking. A double recognition that goes beyond......
A major event in the marketing and communication ecosystem in Morocco, Les Impériales is being held this week in Casablanca, bringing together decision-makers, agencies, advertisers, and creatives around the challenges reshaping the industry. It is in this context that Amine Bennis, President of Tribal DDB Casablanca, delivered a striking......
In a context where the advertising industry is seeking to redefine its contours, the intervention of Jalal Hajjou, Founder & CEO of Optimum Marketing Group, stands as both a warning signal and an invitation to action. This statement was delivered as part of Les Impériales, a benchmark event for the profession held this week in Casablanca,......
Samsung Electronics has introduced the Galaxy A57 5G and Galaxy A37 5G, expanding its mid-range smartphone lineup with advanced artificial intelligence capabilities and improved performance. The launch reflects the company’s strategy to bring AI-powered mobile features to a broader user base while maintaining competitive pricing. Both......
The Timeless Festival by URadio has announced the first major artists for its 2026 edition, signaling a strategic shift toward international scale. The event will take place from May 14 to 16 at Anfa Park in Casablanca, expanding to a three-day format designed to increase audience engagement and cultural reach. Organizers confirmed that Luis......
On the sidelines of the major event Les Impériales 2026, Abdellah Deguig, member of the Economic, Social and Environmental Council (CESE), shared with Walaw an in-depth analysis of the challenges related to the cultural economy in Morocco. A statement that highlights the need for strategic structuring of a sector that is still underexploited......
Tanger Med, Africa's largest container terminal, is preparing for a potential increase in ship calls as escalating tensions in the Middle East prompt major shipping companies to reroute vessels. Idriss Aarabi, the port’s director general, told Reuters that the port is taking steps to prevent congestion and manage capacity efficiently. Shipping......
In Casablanca, the opening of the ninth edition of Les Impériales Week stood out as a moment of reflection on the future of the communication industry. Addressing industry professionals, Anouar Sabri delivered a dense speech structured around a clear observation: the ongoing transformation requires a profound redefinition of roles and......
On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Aissam Fathya shared, in a statement, the key highlights of an event that confirms its strong foothold in the Moroccan professional landscape. A launch under the banner of Moroccan creativity As tradition dictates, the event kicks off with an......
On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Anouar Sabri gave an exclusive statement to Walaw, reflecting on the evolution of an event that has now established itself as a key reference point for marketing and communication professionals in Morocco. A now established trajectory After several......
In Casablanca, Les Impériales Week 2026 enters its active phase today with an opening day designed as a true anchor point for the entire ecosystem. Held from March 30 to April 5, the event stands as a crossroads where decision-makers, agencies, advertisers, and experts gather to analyze the transformations shaping the......
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Les Impériales Week 2026: Under the Theme “Daba or Never”
Tuesday 31 March 2026 - 10:03
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Iran under the lens
Tuesday 13 January 2026 - 08:30
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AFCON 2025: Morocco at the heart of African football
Friday 19 December 2025 - 11:16
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Walaw at the Heart of the Mawazine Festival – Rhythms of the World 2025
Saturday 21 June 2025 - 15:48
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First 100 days of the second Donald Trump presidency
Monday 28 April 2025 - 09:38
