Events



Marrakech hosts Morocco Fashion Week 2026 with global creative focus

Marrakech will host Morocco Fashion Week 2026 from April 15 to 20, bringing together emerging designers, international labels and digital creators. The event positions Morocco’s fashion industry within global debates on sustainability and social responsibility. Organizers plan more than 50 runway......

Morocco fashion style and tex opens with creative runway showcase

Casablanca hosted the opening of the 11th edition of Morocco Fashion Style & Tex on April 2 at the OFEC exhibition center. The event brought together diplomatic representatives and institutional figures, marking the start of a major international gathering dedicated to textiles, fashion, home textiles,......

Les Étoiles 2026: a winners list celebrating creativity, boldness and impact in the industry

In Casablanca, the 10th edition of Les Impériales Week 2026 concluded with the highly anticipated Étoiles ceremony, a flagship moment dedicated to recognizing the best campaigns and the players shaping the communication, marketing, media, and digital industry in Morocco. In an atmosphere......

Les Impériales 2026: A letter of loyalty and fidelity that places the closing in a national dimension

In Casablanca, the final day of Les Impériales Week 2026 was marked by a moment of strong symbolic significance: the presentation of a letter of loyalty and fidelity addressed to His Majesty King Mohammed VI. More than a protocol act, this message embeds the event within a dynamic of national......

Les Impériales 2026: a fourth day dedicated to the key challenges of the industry

In Casablanca, the fourth day of Les Impériales Week 2026 serves as a pivotal moment in the scientific program. Designed as a consolidation sequence, it marks the transition from analytical reflection to a more operational approach, bringing together experts, advertisers, and creatives around......

Les Impériales 2026: Inwi confirms its leadership at Love Brand Morocco

In Casablanca, Les Impériales Week 2026 once again honored the brands that shape the collective imagination of Moroccans. Among them, Inwi stands out as one of the most emblematic players, occupying first place in the Telco & Tech category, while also topping the Moroccan Love Brand ranking. A......

Amine Bennis to Walaw: “We need to rediscover the pleasure of working together”

A major event in the marketing and communication ecosystem in Morocco, Les Impériales is being held this week in Casablanca, bringing together decision-makers, agencies, advertisers, and creatives around the challenges reshaping the industry. It is in this context that Amine Bennis, President......

Jalal Hajjou: “All the ingredients are in place to relaunch advertising”

In a context where the advertising industry is seeking to redefine its contours, the intervention of Jalal Hajjou, Founder & CEO of Optimum Marketing Group, stands as both a warning signal and an invitation to action. This statement was delivered as part of Les Impériales, a benchmark event......

Timeless festival 2026 in Casablanca unveils global headliners

The Timeless Festival by URadio has announced the first major artists for its 2026 edition, signaling a strategic shift toward international scale. The event will take place from May 14 to 16 at Anfa Park in Casablanca, expanding to a three-day format designed to increase audience engagement and cultural......

Les Impériales 2026: Abdellah Deguig highlights the key role of the cultural economy in Morocco’s influence

On the sidelines of the major event Les Impériales 2026, Abdellah Deguig, member of the Economic, Social and Environmental Council (CESE), shared with Walaw an in-depth analysis of the challenges related to the cultural economy in Morocco. A statement that highlights the need for strategic structuring......

“Daba Or Never”: Anouar Sabri calls to transform Morocco’s communication assets

In Casablanca, the opening of the ninth edition of Les Impériales Week stood out as a moment of reflection on the future of the communication industry. Addressing industry professionals, Anouar Sabri delivered a dense speech structured around a clear observation: the ongoing transformation requires......

“We must build brands, not just campaigns”: Aissam Fathya challenges the sector

On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Aissam Fathya shared, in a statement, the key highlights of an event that confirms its strong foothold in the Moroccan professional landscape. A launch under the banner of Moroccan creativity As tradition......

Les Impériales Week 2026: a mature edition moving from vision to action

On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Anouar Sabri gave an exclusive statement to Walaw, reflecting on the evolution of an event that has now established itself as a key reference point for marketing and communication professionals in Morocco. A......

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