Tesla has officially entered the Moroccan market with the opening of its first pop-up store in Casablanca, signaling a broader strategy to expand across Africa. The launch marks a significant milestone for the electric vehicle giant as it looks to leverage Morocco’s industrial competitiveness and......
The automotive repair industry, long seen as a fragmented and slow-moving sector, is undergoing a significant transformation with the rise of ReparTrust, a pioneering digital platform based in Morocco. The company recently announced a $750,000 pre-seed funding round, aiming to revolutionize post-accident......
Morocco is advancing its green mobility agenda with the launch of its first auto expo exclusively dedicated to hybrid and electric vehicles. This initiative underscores the country’s growing role in sustainable transportation and its aspirations to emerge as Africa’s leading hub for electric......
The Dacia Sandero emerged as Europe’s best-selling car in 2024, with over 300,000 units registered across the continent, according to automotive publication Diariomotor. Notably, the majority of these vehicles are manufactured in Morocco, positioning the country as a pivotal player in Europe’s......
Centrale Automobile Chérifienne (CAC), the official importer in Morocco for prestigious brands such as Volkswagen, Audi, ŠKODA, Porsche, Bentley, SEAT, and CUPRA, reaffirms its commitment to excellence and innovation in the automotive sector. Since its founding in 1929, the CAC has tirelessly......
In a significant move for the North African automotive sector, BYD has launched its latest all-electric vehicle, the Seagull, in Morocco. This introduction marks the sixth model the company has rolled out since entering the Moroccan market in July 2023, following the HAN, TANG, ATTO 3, SEAL, and SEAL......
Renault Group Morocco has unveiled the establishment of Renault Technology Morocco (RTMA), a new engineering center, under the leadership of Francisco José Martín Hernández, who has been appointed as its Director General as of March 1. The RTMA will operate from two strategic locations:......
Cupra Maroc marked a major milestone last week by unveiling both its latest Formentor model and a brand-new showroom in the prestigious Casa Anfa district of Casablanca. Designed as an experiential hub, the new showroom invites performance and design enthusiasts to immerse themselves in the brand's......
CFAO Mobility has introduced the OMODA E5, a fully electric SUV, to the Moroccan automotive market during the first Green Impact Expo & Summit 2025 in Casablanca. This new addition to Morocco's electric vehicle landscape combines innovation, performance, and environmental consciousness. Design......
CFAO MOBILITY has officially introduced the new OMODA E5, a fully electric SUV, at the Green Impact Expo & Summit 2025 in Casablanca. Designed for environmentally conscious drivers, the OMODA E5 boasts a 430 km range, cutting-edge technology, and a 5-star Euro NCAP safety rating. A Futuristic and......
The much-anticipated results of the Love Brand study were unveiled on Wednesday, January 29, 2025, during the Love Brand Ceremony, held as part of Les Impériales Week 2025. Conducted by Imperium, the survey highlights the most beloved brands and public figures among Moroccans. In the automotive......
SOMACA's historic factory in Casablanca marked the commencement of Renault Kardian production on Friday, in the presence of Minister of Industry and Commerce, Ryad Mezzour. This new compact SUV, aimed at both the local market and export to around fifteen countries, will be available in Morocco from......
In a significant shift within Africa's automotive landscape, Morocco has overtaken South Africa as the continent's premier car manufacturer. This development, reported by L'Économiste, marks a pivotal moment in the industry's history and signals a new era for North African manufacturing......
