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Morocco's AI Ambitions Elevated: Holmarcom Unveils AI INSTITUTE, Partners with Microsoft

Morocco's AI Ambitions Elevated: Holmarcom Unveils AI INSTITUTE, Partners with Microsoft
Thursday 30 May 2024 - 08:42
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In a pivotal stride towards cementing Morocco's position as a regional tech powerhouse, Holmarcom Group, a prominent Moroccan conglomerate, has unveiled AI INSTITUTE, a cutting-edge data and artificial intelligence (AI) training center headquartered in the bustling metropolis of Casablanca. This announcement was made during the grand opening ceremony of GITEX Africa, a prestigious technology expo.

The AI INSTITUTE's primary objective is to nurture the essential skills required to navigate the rapidly evolving and technology-driven professional landscape of the 21st century. By offering certified and flexible training programs, the institute aims to equip individuals and organizations with the tools necessary to thrive in an increasingly AI-dominated world.

In a strategic move that underscores the institute's commitment to excellence, Holmarcom Group has formalized a partnership with Microsoft, a globally renowned information technology titan. This collaboration represents a shared vision to provide training programs tailored to the unique needs of the Moroccan market while aligning with the latest technological advancements.

Karim Chiouar, the CEO of Holmarcom Group, emphasized the paramount importance of acquiring cutting-edge AI skills, stating, "With artificial intelligence currently being one of the main drivers of growth and performance both professionally and economically, it is essential to acquire the latest skills in the field to remain competitive and successfully address the challenges of the 21st century."

The strategic alliance with Microsoft ensures that the AI INSTITUTE will benefit from the tech behemoth's extensive expertise and renowned know-how, guaranteeing quality and excellence in its training programs. This association will prove instrumental in providing advanced training, internationally recognized certifications, and privileged access to the latest AI technologies and solutions.

Furthermore, the institute will collaborate with DynIT (Dynamic Information Technology), leveraging the expertise and skills of Microsoft-accredited consultant trainers to deliver a comprehensive and industry-leading educational experience.

Salima Amira, Country Manager for Microsoft Morocco, highlighted the transformative potential of this partnership, stating, "Skill development is the cornerstone of building a robust Moroccan AI sector and the key to leveraging global transformation and harnessing the potential of the new AI economy. We are confident that this collaboration will allow us to have a significant impact on a large scale."

The AI INSTITUTE's training programs will encompass various AI-related fields, catering to diverse skill levels through a hybrid model of in-person and online sessions. Certified by Microsoft, these courses aim to pave the way for new professional opportunities and equip economic players with the necessary skills to foster an innovation-friendly environment.

Additionally, the institute will provide personalized training support for businesses and house an examination center, offering official validation through recognized certifications, further solidifying Morocco's commitment to becoming a regional AI powerhouse.


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