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Morocco's Tourism Boom: Over 2.1 Million Visitors in the First Two Months of 2024
Morocco's tourism sector is experiencing a notable resurgence, with more than 2.1 million tourists visiting the North African nation in the initial two months of 2024, as per the latest data released by the Ministry of Tourism. This figure indicates a significant 14% growth compared to the corresponding period last year, showcasing the country's concerted efforts in promoting itself as a premier destination and improving air connectivity.
The Ministry of Tourism credits this positive trend to successful campaigns aimed at highlighting Morocco's allure and bolstering its reputation as a must-visit destination. "Our ongoing efforts to promote Morocco as a top destination and enhance air connectivity are yielding promising results," stated the ministry, emphasizing the nation's unwavering commitment to achieving the ambitious goals outlined in its tourism roadmap.
Digging into the statistics, the data reveals that Morocco welcomed an impressive 1.1 million tourists in February alone, marking an 18% increase compared to the same month in 2023. Notably, foreign tourists constituted 53% of the total arrivals, with Moroccans residing abroad making up the remaining 47%.
The Ministry of Tourism reaffirms its commitment to further enhancing Morocco's appeal, underscoring the pivotal role the tourism sector plays in driving the country's economic growth. With a target of attracting 17 million tourists by 2026 and a staggering 26 million by the end of the decade, Moroccan hospitality operators are actively implementing initiatives to make the country an even more enticing destination for global travelers.
Leading these efforts is the National Tourism Office (ONMT), which has launched numerous initiatives to attract international partners and appeal to a broader spectrum of tourists worldwide. In a recent milestone, ONMT announced a groundbreaking partnership with United Airlines, marking the first direct flight between Marrakech and New York, solidifying Morocco's position on the global tourism map.
"This historic announcement signifies the first direct connection by an American airline to Morocco and the greater North Africa region. It is the result of numerous promotional activities targeting the American market, in line with our 'Light in Action' plan," proudly stated ONMT.
The eagerly awaited flight, scheduled to commence operations in October, will feature three weekly flights operated by a Boeing 767-300 aircraft, offering 167 seats and ensuring a seamless journey for travelers eager to explore the captivating wonders of Morocco.
As Morocco continues to harness its tourism potential, its commitment to providing exceptional experiences and fostering a welcoming environment for visitors from around the world remains steadfast, paving the way for a more prosperous and culturally enriching future.