Dawajine 2026: Morocco’s poultry industry looks ahead to 2030

Saturday 26 September 2026 - 14:15

Morocco’s poultry industry is preparing for a major professional gathering as the 27th edition of the International Poultry Exhibition in Morocco, Dawajine 2026, is set to take place from November 3 to 5 at the Mohammed VI Exhibition Park in El Jadida.

Organized under the theme “The Moroccan poultry sector meeting the 2030 deadline,” the three-day event is expected to bring together around 12,000 visitors and industry professionals, 200 exhibitors and approximately 300 brands representing 20 countries.

Held under the High Patronage of King Mohammed VI, the exhibition is organized by the Interprofessional Federation of the Poultry Sector in Morocco (FISA). Over nearly three decades, Dawajine has developed into an important meeting point for companies, specialists and institutions working across the poultry value chain.

A sector preparing for the next decade

The 2026 edition is designed around a forward-looking agenda, with the 2030 horizon providing the central framework for discussions and exchanges.

Rather than focusing solely on commercial exhibition, the event is expected to bring together the different segments of the industry around questions linked to development, modernization, innovation and competitiveness.

The organizers are also seeking to strengthen the international dimension of the event. With exhibitors and brands from 20 countries, Dawajine 2026 will provide opportunities for Moroccan professionals to engage with international suppliers, technology providers and industry specialists.

The expected attendance of thousands of professionals also underlines the importance of the exhibition as a business and networking platform for the sector.

Technology takes a prominent place

Innovation will be one of the key components of the exhibition, with companies expected to showcase solutions designed for different stages of poultry production.

The exhibition will feature technologies and products covering farm equipment, animal nutrition, genetic selection, pharmaceutical solutions and professional services.

These areas are increasingly connected to the industry's efforts to improve production systems and adapt to changing technical and economic conditions. For exhibitors, Dawajine offers an opportunity to present new products and technologies directly to producers and other professionals.

For visitors, the event provides a concentrated view of solutions available across the poultry supply chain, from production equipment to specialized services.

Dawajine strengthens its international role

The 27th edition also reflects the exhibition’s evolution beyond a strictly national professional event.

FISA describes Dawajine as a reference platform in Africa for exchanging expertise and know-how in the poultry industry. The participation of international companies and professional delegations is expected to reinforce this role during the 2026 edition.

The presence of participants from different markets can also facilitate contacts between Moroccan operators and international businesses, while creating opportunities to compare production practices, technologies and industry approaches.

Looking toward 2030

The choice of 2030 as the central theme gives the exhibition a broader perspective than a conventional trade show.

For Morocco’s poultry sector, the coming years will require continued adaptation across production, technology, inputs and professional services. Dawajine 2026 will bring these different dimensions together in one venue, allowing industry stakeholders to examine emerging solutions and discuss the direction of the sector.

The exhibition will therefore serve both as a marketplace for new technologies and as a meeting point for professionals seeking to understand the challenges and opportunities that lie ahead.

Three days in El Jadida

Dawajine 2026 will run from November 3 to 5, 2026, at the Mohammed VI Exhibition Park in El Jadida.

With 200 exhibitors, around 300 brands and participants from 20 countries expected, the event is set to bring a broad cross-section of the poultry industry together for three days of business meetings, professional exchanges and technology discovery.

As the Moroccan poultry sector looks toward 2030, the 27th edition of Dawajine will place innovation, international cooperation and industry competitiveness at the center of its programme.