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Culture

Morocco Embraces Linguistic Diversity with Amazigh Call Center Initiative

Thursday 16 May 2024 - 10:30

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In a groundbreaking move to promote linguistic inclusivity and cultural preservation, the Moroccan Ministry of Digital Transition and Administrative Reform has entered into a partnership with "Myopla," a leading customer service provider. The agreement, signed in Rabat on Wednesday by Minister Ghita Mezzour and CEO Denis Marsault, paves the way for the establishment of the nation's first-ever call center offering services in the Amazigh language.

The memorandum of understanding aims to establish a dedicated call center in Al Hoceima, a city renowned for its vibrant Amazigh cultural heritage. This initiative not only underscores the government's commitment to integrating linguistic diversity into public policies but also promises to catalyze social and economic development in the region.

The "Myopla Al Hoceima" center will be a trailblazer, offering customer services in the Amazigh language, a testament to Morocco's rich linguistic tapestry. By catering to the specific needs of Amazigh-speaking citizens, the call center will not only enhance accessibility but also contribute to the preservation and promotion of Morocco's cultural and linguistic heritage.

Minister Ghita Mezzour hailed the partnership as a significant step towards fostering inclusivity and empowering marginalized communities. "This initiative demonstrates our unwavering commitment to ensuring that every Moroccan, regardless of their linguistic background, has equal access to essential services," she stated. "By embracing our nation's diversity, we are strengthening the bonds that unite us and paving the way for a more equitable society."

CEO Denis Marsault expressed his company's enthusiasm for the project, stating, "We are honored to be at the forefront of this groundbreaking endeavor. By providing services in the Amazigh language, we aim to bridge the gap between communities and foster a deeper understanding and appreciation of Morocco's rich cultural tapestry."

The Amazigh language, spoken by a significant portion of Morocco's population, holds a revered place in the country's cultural heritage. By incorporating it into the realm of customer service, the government is not only acknowledging its importance but also taking tangible steps towards its preservation and promotion.

This initiative represents a significant milestone in Morocco's journey toward inclusivity and cultural preservation. As the nation embraces its linguistic diversity, the "Myopla Al Hoceima" call center stands as a beacon of progress, a testament to the power of embracing differences and fostering understanding among all communities.