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Hicham Masrar Among Celebrated Influencers at Les Impériales 2024

Casablanca hosts the 7th edition of les Impériales 2024, a flagship event running until February 16 under the inspiring theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER." This annual edition invites deep reflection on Moroccan identity, its roots, strengths, and inspiring power. At......

TikTok Driving Purchasing Power of Gen Z Women

The short-video app TikTok has captured the attention of Gen Z women, influencing their spending habits and financial behavior more than their male counterparts.   TikTok’s grip on young women in the U.S. is strong – 75% of Gen Z females are scrolling through the app, compared to 62%......