Keywords: Experience
The Moroccan automotive sector continues to evolve under the influence of digitalization and the rise of new technologies. In this context, the Moroccan platform SagaDrive aims to transform the experience of drivers by bringing together, within the same digital ecosystem, the various stages related to......
Google has announced a major redesign of Google Images, introducing new features powered by artificial intelligence as the company modernizes one of its most widely used search services more than 25 years after its launch. The update includes a refreshed browsing experience, personalized image recommendations,......
The luxury wellness sector in Morocco welcomes a new prestigious player. Mazagan Beach & Golf Resort announces the integration of the British dermo-cosmetic brand 111SKIN into its spa, a collaboration that marks the brand's first establishment in a Moroccan hotel. This initiative strengthens the......
As the competition approaches for the Atlas Lions at the 2026 World Cup, Moroccan authorities are enhancing their support system for fans present in the United States. In anticipation of the expected influx of thousands of fans coming to support the national team, the Kingdom's embassy has established......
Casablanca will host a large public fan zone called “inwi Village” during the 2026 football World Cup, set to run from 11 June to 19 July 2026. The space will be installed at the Nevada area and designed as an open gathering point for supporters of the national team. The initiative aims to......
France's airport operator ADP Group is seeking to expand its role in the tourism sector by offering travelers a wider range of services that extend far beyond the airport terminal. The initiative reflects a broader trend among transport operators aiming to create a seamless travel experience from......
Initio Parfums Privés has introduced a sensory concept that links neuroscience and perfumery. The system measures how the brain reacts to fragrance exposure in real time using electroencephalogram technology. It places scent selection within a framework that combines emotional response and data......
Africa’s customer experience and outsourcing industry is entering a period of rapid transformation as artificial intelligence reshapes how services are delivered and managed. At GITEX Africa 2026 in Marrakech, industry leaders are shifting focus away from traditional call center models toward......
Sephora has launched a pilot shopping application within ChatGPT, marking a significant step in the evolution of conversational commerce as major brands explore artificial intelligence as a new sales channel. The beauty retailer said the feature will debut in the United States, allowing users to receive......
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