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Soaring High: Saudia's Ascent as a Premier Airline Brand

In the ever-competitive realm of commercial aviation, Saudia, the national airline of Saudi Arabia, has firmly established itself as one of the fastest-growing airline brands on the global stage, according to Brand Finance's annual report on the top 50 airline brands. Saudia's brand value has......

Les Impériales 2024: Exploring Moroccan Identity and Contemporary Communication Challenges

The flagship annual event of the communications, advertising, and media ecosystem, the Impériales 2024, has opened its doors for a week of debates and reflections on Moroccan identity and the challenges of contemporary communication. Under the High Patronage of His Majesty King Mohammed VI, this......