Dawajine 2026: Morocco’s Poultry Industry Accelerates Modernization Ahead of 2030

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Morocco is stepping up efforts to modernize its poultry industry and strengthen its contribution to national food security, as the 27th edition of the International Poultry Exhibition, Dawajine 2026, brings together industry professionals, investors and institutional representatives in El Jadida.

Held from November 3 to 5 at the Mohammed VI Exhibition Centre in El Jadida, the event was officially inaugurated on November 4 by Khalid Hatimy, Minister of Agriculture, Maritime Fisheries and Food Sovereignty. Organized under the High Patronage of His Majesty King Mohammed VI by the Interprofessional Federation of the Poultry Sector (FISA), this year's edition carries the theme “Moroccan Poultry Farming on the Road to 2030.”

The exhibition provides a platform for businesses, technical specialists and industry stakeholders to explore investment opportunities, exchange expertise and present innovations that could shape the future of poultry production in Morocco.

A Major Contributor to Morocco’s Food Security

The importance of the poultry sector extends well beyond agricultural production. It represents a significant component of Morocco's food supply system, while generating substantial economic activity and employment across the country.

In 2025, national production reached approximately 828,000 tonnes of poultry meat and 7.06 billion table eggs. These volumes were sufficient to cover domestic demand for both products.

Poultry meat alone accounted for nearly 55% of total meat consumption in Morocco, highlighting the sector's central position in the country's food market.

Its economic footprint is equally considerable. With annual revenue estimated at approximately 48 billion dirhams, the industry supports around 181,000 direct jobs and 350,000 indirect positions, making it an important source of employment throughout the agricultural and food-processing value chain.

A 2.02 Billion Dirham Investment Programme

The sector's development is closely linked to Morocco's Generation Green 2020-2030 agricultural strategy and a dedicated programme contract covering the 2021-2030 period.

Signed with FISA on May 4, 2023, during the 15th edition of the International Agricultural Exhibition in Morocco (SIAM) in Meknes, the agreement establishes a long-term framework for improving production capacity, strengthening competitiveness and supporting the industry's structural transformation.

The programme involves total investment of 2.02 billion dirhams. Of this amount, FISA is expected to contribute 1.4 billion dirhams, while the state will provide 620 million dirhams.

Its objectives reflect Morocco's ambition to expand domestic production while creating additional employment opportunities and reducing vulnerabilities across the supply chain.

Ambitious Production Targets for 2030

By the end of the decade, Morocco aims to increase annual poultry meat production to 912,000 tonnes, compared with approximately 828,000 tonnes recorded in 2025.

Egg production is also expected to rise, reaching around 7.6 billion units annually.

Employment represents another major objective. The programme anticipates the creation of approximately 140,000 additional jobs, bringing the total number of direct and indirect positions supported by the industry close to 600,000.

Achieving these targets will require improvements across several stages of production, distribution and processing.

Modernization and Investment Across the Value Chain

The programme places particular emphasis on upgrading poultry farms, improving breeding performance and developing domestic production of breeding stock.

It also seeks to strengthen the infrastructure supporting the industry, including hatcheries, animal-feed production facilities, poultry slaughterhouses, cutting and packaging units, and egg-processing facilities.

Improving marketing and distribution channels is another priority, alongside better transportation conditions for live poultry. These measures are intended to ensure stronger compliance with sanitary requirements and animal-welfare standards.

The programme further highlights the importance of veterinary supervision and technical support throughout the production chain, recognizing that sustainable growth depends not only on increasing output but also on maintaining quality and health standards.

African Markets Offer New Opportunities

Beyond domestic priorities, Morocco is seeking to strengthen the international competitiveness of its poultry industry, particularly in African markets.

Dawajine 2026 provides an opportunity to showcase technological developments, encourage business partnerships and attract investment capable of supporting the sector's international expansion.

The exhibition therefore reflects a broader ambition: transforming an already important agricultural industry into a more productive, technologically advanced and competitive economic sector.

With its 2030 objectives combining higher production, job creation, infrastructure modernization and stronger market integration, Morocco's poultry industry is entering a decisive phase in its development.