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Remembering Naima Lamcharki: A Tribute to a Moroccan Media Icon

A poignant homage to a legend of Moroccan audiovisual arts The closing ceremony of "Les Impériales Week 2025" was marked by a deeply emotional moment as a tribute was paid to Naima Lamcharki, a towering figure in Morocco’s artistic and communication landscape. Her monumental contributions......

Achraf Hakimi: A national icon and Morocco’s most beloved figure in 2025

The 2025 edition of the Love Brand study has unveiled an undeniable trend: Achraf Hakimi is the most cherished personality among Moroccans. Announced during the Love Brand Ceremony held on Wednesday, January 29, as part of Les Impériales Week 2025, this ranking highlights the Moroccan public’s......

British YouTuber James Humble embraces Islam, deepening his bond with Morocco

James Humble, a British YouTuber and content creator celebrated for his profound affinity for Morocco, has recently converted to Islam. Known on Instagram as Mr Humble (@mrjameshumble), he announced this pivotal moment on his YouTube channel, sharing a heartfelt video where he recited the Shahada, the......

Remembering Morocco's Cultural Icons: A 2024 Retrospective of Notable Lives Lost

Throughout 2024, Morocco bid farewell to several influential figures who left an indelible mark on the nation's cultural landscape. From royalty to artists, these individuals shaped Morocco's identity through their contributions to various fields. Among the most significant losses was Lalla......

French Journalist Faces Backlash Over Moroccan Caftan at CAF Awards

Sports journalist Anne-Laure Bonnet sparked controversy at the 2024 CAF Awards in Marrakech when her choice to wear a traditional Moroccan caftan drew criticism from Algerian social media users. At the December 16 ceremony, Bonnet donned a midnight blue velvet caftan to honor Morocco, the host country.......

Reimagining Art Education in Morocco: A Call for Reform

Moroccan public schools are missing an essential opportunity by reducing art education to rote learning, neglecting its potential to bridge Morocco’s rich artistic past with the present and future. In primary and secondary schools, art education should be a gateway for students to connect with......

Morocco Takes Center Stage: Cultural Extravaganza Planned for Sharjah International Book Fair

Morocco is set to captivate audiences at the upcoming 43rd Sharjah International Book Fair, where it will be honored as the guest of honor. Scheduled from November 6 to 17, the event promises to be a vibrant showcase of Moroccan culture, literature, and arts. Under the theme "It all begins with......

Unveiling the Moroccan Eid al-Mawlid: A Journey into Spiritual Celebration and Divine Connection

In the heart of Morocco, the Eid al-Mawlid, a festival of profound spiritual significance, unfolds with a unique and captivating charm. This celebration, marking the birth of the Prophet Muhammad (ﷺ), transcends the ordinary, offering a glimpse into the rich tapestry of Moroccan culture and faith. As......

Taroudant's Malhoun Revival: A Celebration of Moroccan Poetry and Music

In the heart of Morocco, where every corner tells a story and every moment is steeped in tradition, the city of Taroudant is experiencing a vibrant resurgence of its rich cultural heritage. At the forefront of this revival is the timeless art of Malhoun, a unique blend of Moroccan poetry and music that......