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Promoting Morocco as a Destination: ONMT Targets Gen Z through TikTok

In an effort to capture the interest and wanderlust of Generation Z, also known as "Generation Zoomers," the Moroccan National Tourism Office (ONMT) has launched a groundbreaking initiative to connect with younger audiences through the immensely popular platform, TikTok. This innovative project......

Casablanca Gears Up for the Influencer Boom: "Influence Days" Debut Promises Glamour and Insights

The world of influencer marketing is about to witness a seismic shift as Casablanca prepares to host the inaugural edition of "Influence Days" on May 4th. Organized by the dynamic duo Rich Media and Zey Agency, this groundbreaking event is poised to redefine the landscape for marketing professionals......

Decoding Gen Z's Social Media Obsession: Insights from Morocco's Digitally-Native Youth

In the dominant realm of social media, a recent study exploring the habits and preferences of Morocco's tech-savvy Generation Z has unearthed intriguing insights. Conducted by OpinionWay Maroc and Saga Communication, the "Maroc Connecté: tendances de la GEN Z sur les réseaux sociaux"......