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In the sun-drenched expanse of southwestern Morocco, an ancient tree stands as a symbol of resilience, empowerment, and ecological harmony. The argan tree, endemic to this region, yields a precious elixir that has captivated the global market: argan oil. This "liquid gold," as it is affectionately......
The International Argan Tree Exhibition is making a grand return to the coastal city of Agadir, Morocco, from May 8 to 12. This prestigious event, now in its third edition, is a vibrant celebration of Morocco's natural heritage, paying homage to the iconic argan tree and its invaluable contributions......
In a grand celebration held under the auspices of the Ministry of Agriculture, Maritime Fisheries, Rural Development, and Water and Forests, the Agricultural Development Agency (ADA) hosted the prestigious award ceremony for the 6th edition of the Moroccan Terroir Products Competition. The event took......
In a world constantly seeking the latest beauty trends, Morocco stands as a timeless oasis of natural self-care rituals. For centuries, Moroccan women have harnessed the power of their land's diverse flora, honing age-old techniques that have become the envy of beauty aficionados worldwide. Morocco's......