Tourism
The Kingdom of Morocco has strengthened its status as a major tourist destination in Europe, following two prestigious awards granted by Spanish tourism organizations. These accolades highlight the effectiveness of Morocco's strategic efforts to capture the Spanish market, which is vital to the country's......
The Moroccan National Tourist Office (ONMT) has approved its action plan and budget for 2026 after reporting record results for 2025. The announcement came during a board meeting chaired by Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, and Social Economy. In 2025, Morocco welcomed nearly 20 million......
Morocco's tourism sector achieved an extraordinary milestone in 2025, welcoming 19.8 million visitors a 14% increase compared to 2024. This record-breaking figure, officially announced by the Ministry of Tourism on January 5, 2026, highlights the kingdom's growing prominence as a global travel......
Morocco is intensifying its efforts to attract Chinese tourists by adopting the “Welcome Chinese” certification, an international label designed to align local services with the expectations of travelers from China. This strategic initiative aims to enhance Morocco’s position as a......
Global music icon Madonna has chosen Morocco as her destination for the end-of-year holidays. The Queen of Pop shared several photos on Instagram, offering her fans a glimpse into a family getaway filled with culture, tradition, and warmth. Under the caption “Moroccan holidays,” the images......
Incubated under the digital incubation program of the Moroccan Society for Tourism Engineering (SMIT), the startup Oldentic has officially launched Morocco’s first digital platform exclusively dedicated to experiential tourism. The initiative aims to structure and digitalize cultural......
Morocco has added 43,000 new hotel beds over the past two years, bringing its total accommodation capacity to more than 304,000 beds. This milestone reflects the success of the country’s 2023–2026 tourism roadmap, which emphasizes infrastructure development, sector diversification, and expanded......
Morocco has significantly strengthened its tourism infrastructure over the past two years, increasing its accommodation capacity by 43,000 beds, according to figures released by the Moroccan Society for Tourism Engineering (SMIT). This growth is part of the national tourism roadmap for the 2023–2026......
Casablanca is strengthening its position on the tourism map by unveiling a series of strategic levers designed to boost the attractiveness of Morocco’s economic capital and its surrounding areas. The Regional Tourism Council (CRT) of Casablanca-Settat recently presented this vision during the African......
As the 2025 Africa Cup of Nations approaches, the Regional Tourism Council (CRT) of Rabat–Salé–Kénitra has launched an ambitious training program aimed at boosting the skills of professionals in the hospitality and restaurant sectors. Developed in partnership with the Regional......
Moroccan tourism professionals met in Seville to promote Essaouira as a growing destination for Spanish and international travelers. The gathering brought together sector officials and representatives of Spain’s travel industry. The audience includes tourism analysts, market planners, and readers......
Taghazout, Morocco — The Hilton Taghazout Bay Beach Resort & Spa has earned three major titles at the 2025 World Luxury Hotel Awards, reaffirming its position as one of Africa’s leading beachfront destinations for families and leisure travelers. The resort received awards for Africa’s......
Polish national carrier LOT Polish Airlines inaugurated its first direct flight between Warsaw and Marrakech on Tuesday, enhancing air connectivity between Poland and Morocco. The new route aims to boost tourism and strengthen economic ties between the two nations. The inaugural flight, operated by......
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