Automotive
The establishment of the Chinese group Broad-Ocean Motor in Tangier marks a new milestone in the evolution of the Moroccan automotive industry. Beyond the creation of a new production unit, this project fits into a dynamic aimed at upgrading the Kingdom's presence in technology segments related to electric......
Kénitra is gradually establishing itself as a strategic link in the Moroccan automotive industry. Since its inauguration in 2019, Stellantis' industrial complex has been enhancing its capabilities and diversifying its production, with the introduction of new models intended for international markets. The......
Morocco is accelerating its transformation into a strategic hub for the global electric vehicle (EV) industry, expanding beyond vehicle assembly to strengthen its position across the entire EV value chain. According to a recent analysis by ICEX, Spain's public agency for international trade and investment,......
Morocco's automotive sector delivered another strong performance during the first half of 2026, with exports reaching MAD 93.65 billion (approximately $9.36 billion), reflecting 17.4% year-on-year growth, according to the latest foreign trade data released by the Office des Changes. The figures......
Porsche has introduced the all-electric Cayenne Coupé to Moroccan customers through an exclusive preview tour spanning several major cities, signaling the premium brand's continued push into the Kingdom's growing electric vehicle market. The new SUV was presented during a series of events......
Renault is strengthening Morocco's role within its global manufacturing network, increasingly allocating production of new vehicle models to the North African country as the company seeks to improve efficiency, lower costs and accelerate its industrial transformation. The strategic shift reflects......
The Moroccan automotive sector continues to evolve under the influence of digitalization and the rise of new technologies. In this context, the Moroccan platform SagaDrive aims to transform the experience of drivers by bringing together, within the same digital ecosystem, the various stages related to......
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