Auto-Moto
Soueast has marked its first year of operations in Morocco with the delivery of 1,500 vehicles and the introduction of its new flagship model, the S08 DM. The Chinese automotive brand, distributed exclusively by M-Automotiv, has expanded its presence in the Moroccan market through a growing SUV-focused......
Stellantis has committed more than one billion euros to its operations in France, targeting research and development as well as the future production of three electrified Peugeot models. The vehicles are scheduled to be manufactured at the Mulhouse plant starting in 2029, marking a long-term industrial......
Morocco's automotive industry continued its strong expansion during the first four months of 2026, reinforcing its status as one of the country's leading export sectors. Automotive exports exceeded 58.28 billion dirhams by the end of April, marking an annual increase of 18.6% compared with the......
MG Motor has introduced its most ambitious vehicle to the Moroccan market, a fully electric roadster that draws on the brand's sporting heritage while pushing firmly into the performance-electric segment. The MG Cyberster, priced from 680,000 dirhams, went on sale on May 21 following its public debut......
The Dacia Sandero emerged as Europe’s best-selling car in 2024, with over 300,000 units registered across the continent, according to automotive publication Diariomotor. Notably, the majority of these vehicles are manufactured in Morocco, positioning the country as a pivotal player in Europe’s......
In the face of a crippling economic crisis and the erosion of purchasing power, a disturbing trend has emerged among automotive companies in Morocco. Prominent players such as Auto Hall Maroc, Renault Maroc, Dacia, and Peugeot have adopted pricing strategies that can only be described as cynically exploitative. These......
Morocco is charting a course toward a greener and more autonomous automotive future. The Moroccan automotive industry, backed by public authorities, is undergoing a profound transformation with ambitious goals for local integration and the production of electric vehicle batteries. At the eighth edition......
Tesla has officially announced its establishment in Morocco, marking the company’s first African factory in the free zone of Kénitra, near the Tanger Med port. This strategic project, previously kept under wraps, is valued at $5 billion and is expected to create around 25,000 jobs, with......
Morocco's automotive sector is experiencing remarkable growth, with ambitious production goals set to reach 2 million vehicles by 2030. This surge is accompanied by an increase in local integration and a strategic positioning on the global stage, particularly as the industry transitions towards electrification. The......
In a significant move for the North African automotive sector, BYD has launched its latest all-electric vehicle, the Seagull, in Morocco. This introduction marks the sixth model the company has rolled out since entering the Moroccan market in July 2023, following the HAN, TANG, ATTO 3, SEAL, and SEAL......
Renault Group Morocco has unveiled the establishment of Renault Technology Morocco (RTMA), a new engineering center, under the leadership of Francisco José Martín Hernández, who has been appointed as its Director General as of March 1. The RTMA will operate from two strategic locations:......
The Moroccan automotive industry is experiencing unprecedented growth, attracting substantial investments due to its competitive production costs. This rapid development is causing concern in Spain, particularly with plans to relocate the production of models like the Citroën C4 to Morocco. Morocco:......
The Renault Group factory in Tangier has embarked on a groundbreaking venture with the production of the Dacia Jogger, marking the first hybrid vehicle manufactured in Morocco. This milestone underscores Morocco's pivotal role in Renault's industrial strategy and showcases the robust partnership......
