Auto-Moto
Dongfeng has opened a new showroom in Casablanca as part of its strategy to strengthen its position in the Moroccan automotive market. The facility is located on Boulevard Moulay Slimane and represents a step in the company’s effort to expand its commercial footprint in North Africa. The move comes......
Stellantis Maroc has reinforced its leadership in Morocco’s light commercial vehicle market, driven by strong performances from its Stellantis Pro One division and sustained demand for FIAT Professional models among business customers. The automotive group said it has maintained the top position......
Great Wall Motors views Morocco as one of its most important markets on the African continent, ranking it alongside Egypt as a top-volume destination outside South Africa. Michael Chong, the company's Vice President of Marketing for the MENA region, laid out a detailed growth roadmap for Morocco,......
Great Wall Motors used the Beijing Auto Show and a series of industrial demonstrations in Baoding to present itself as more than a car manufacturer. The Chinese group showcased a fully integrated industrial ecosystem built around design, engineering, software, manufacturing and advanced mobility technologies.......
Stellantis has inaugurated a new automotive dismantling facility in the Aïn Sebaâ district of Casablanca, making Morocco the first country in the Africa and Middle East region to host such an installation for the group. The site operates under Sustainera, the Stellantis entity dedicated to......
Casablanca hosted a key industry gathering in April 2026 where advances in vehicle safety systems took center stage. During the Franchise Exhibition Morocco 2026, automotive service provider GlassAuto Express presented its latest developments in advanced driver assistance systems, known as ADAS. The......
BYD has introduced its new Atto 2 DM-i plug-in hybrid SUV in Morocco, marking a further expansion of its electrified vehicle lineup in the country. The model was launched in Casablanca by Auto Nejma, the exclusive distributor of BYD in Morocco. The compact SUV is built on BYD’s DM-i hybrid technology,......
Stellantis Maroc has introduced a new incentive program aimed at modernizing Morocco’s vehicle fleet and supporting the country’s transition toward cleaner mobility. The initiative, called ECO BONUS, offers financial support to motorists who replace aging vehicles with electrified models......
Tesla has officially entered the Moroccan market with the opening of its first pop-up store in Casablanca, signaling a broader strategy to expand across Africa. The launch marks a significant milestone for the electric vehicle giant as it looks to leverage Morocco’s industrial competitiveness and......
The automotive repair industry, long seen as a fragmented and slow-moving sector, is undergoing a significant transformation with the rise of ReparTrust, a pioneering digital platform based in Morocco. The company recently announced a $750,000 pre-seed funding round, aiming to revolutionize post-accident......
Morocco is advancing its green mobility agenda with the launch of its first auto expo exclusively dedicated to hybrid and electric vehicles. This initiative underscores the country’s growing role in sustainable transportation and its aspirations to emerge as Africa’s leading hub for electric......
The Dacia Sandero emerged as Europe’s best-selling car in 2024, with over 300,000 units registered across the continent, according to automotive publication Diariomotor. Notably, the majority of these vehicles are manufactured in Morocco, positioning the country as a pivotal player in Europe’s......
Centrale Automobile Chérifienne (CAC), the official importer in Morocco for prestigious brands such as Volkswagen, Audi, ŠKODA, Porsche, Bentley, SEAT, and CUPRA, reaffirms its commitment to excellence and innovation in the automotive sector. Since its founding in 1929, the CAC has tirelessly......
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