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Every year, Love Brand highlights public figures who hold a unique place in the collective imagination. In 2025, the ranking confirmed the growing influence of Bounou Yassine, whose popularity extends far beyond sports, reaching into cultural and social spheres. Love Brand 2025: A study with revealing figures Conducted by the Imperium research......
Every year, the Love Brand ceremony stands out as one of the major events of Les Impériales. More than just a ranking, it serves as a genuine barometer of Moroccans’ attachment to their favorite brands. The 2025 edition was no exception, revealing the brands that hold a special place in consumers’ hearts. Among them, the......
The Florida Senate has adopted a historic resolution recognizing the longstanding ties between Morocco and the United States and highlighting the Kingdom’s role as a strategic Atlantic partner. Presented by Senator Ana Maria Rodriguez, the resolution underscores Morocco’s unique place in American diplomatic history, noting that......
Every year, the Love Brand ceremony stands out as one of the flagship moments of Les Impériales. More than a simple ranking, it serves as a genuine barometer of Moroccans’ emotional connection with brands. The 2025 edition confirmed this momentum, while the 2026 edition is already gearing up to assess emerging preference trends. Love......
Tesla has officially entered the Moroccan market with the opening of its first pop-up store in Casablanca, signaling a broader strategy to expand across Africa. The launch marks a significant milestone for the electric vehicle giant as it looks to leverage Morocco’s industrial competitiveness and geographic position as a gateway to the......
In recent months, Morocco has sharply accelerated its digital and artificial intelligence agenda through a series of agreements and strategies that touch public administration, data infrastructure and AI-related industries, all aligned with a “Digital Morocco 2030” vision. What is new is not the rhetoric about digitization, but......
Royal Air Maroc is strengthening its network in Northern Morocco by launching new direct flights connecting the region to key European destinations. Following the opening of routes from Tétouan to Barcelona, Malaga, and Madrid, the national airline will now operate regular flights from Tangier to Malaga, Madrid, and Barcelona. In addition,......
Access to healthcare in Morocco has received a significant boost following an initiative led by the Mohammed VI Foundation for Science and Health. An official amendment has been approved to reduce the cost of medical examinations at Sheikh Khalifa Hospital, located in the Al-Hassani district of Casablanca, cutting the fee from 300 dirhams......
The United States diplomatic mission in Morocco has returned to normal operations following the signing of the 2026 federal budget by President Donald Trump. In an official statement on Wednesday, the US Embassy in Morocco confirmed that all diplomatic activities have resumed after the enactment of the H.R. 7148 law, part of the Consolidated......
Hassan Tariq, appointed by His Majesty King Mohammed VI on March 24, 2025, now serves as Morocco's Mediator of the Kingdom, succeeding Mohamed Benali El Alaoui. In this prominent role, Tariq acts as a vital link between citizen grievances and state administration, addressing disputes involving public services and territorial governance.......
The search continues for seven-year-old Inaayah Makda, a British child who was swept into the Atlantic Ocean by a powerful wave while visiting the Moroccan city of Casablanca. Days after the incident, her family has voiced growing frustration over what they describe as insufficient support from British authorities. Inaayah, who was from the......
HM King Mohammed VI presided over a working session on Wednesday at the Royal Palace in Casablanca dedicated to the Nador West Med strategic project, a major new port and industrial complex set to launch operations in the fourth quarter of this year. The initiative forms part of the Royal Vision to strengthen Morocco’s integration into......
Morocco’s recent rainfall has significantly improved the country’s overall water situation, with total reservoir storage now exceeding 9 billion cubic meters, representing an average filling rate of 54%, according to the Ministry of Equipment and Water. Despite this positive trend, the distribution remains uneven, and some key......
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Iran under the lens
Tuesday 13 January 2026 - 08:30
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AFCON 2025: Morocco at the heart of African football
Friday 19 December 2025 - 11:16
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Walaw at the Heart of the Mawazine Festival – Rhythms of the World 2025
Saturday 21 June 2025 - 15:48
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First 100 days of the second Donald Trump presidency
Monday 28 April 2025 - 09:38
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Les Impériales Week 2025: The Paradigm Shift – Business. People. Tech
Wednesday 18 December 2024 - 14:32
