When Swedish wanderlust enthusiast Cait Delphine decided, on a whim, to have the word "mayonnaise" tattooed in Arabic on her arm during a trip to Morocco, little did she know that her lighthearted souvenir would soon evolve into a viral phenomenon. Delphine's 30-second TikTok video, capturing......
Starbucks is facing a perfect storm of financial woes, with its stock enduring a record 11-day plunge, wiping out $11 billion in market value. The coffee giant has been battered by sluggish sales, ineffective marketing campaigns, labor unrest, and political backlash. The recent decline represents the......
The major reform of the public audiovisual sector in Morocco is taking a new turn, shedding light on the social and financial conditions of public channel personnel. Mehdi Bensaid, Minister of Youth, Culture, and Communication, recently emphasized the significance of this national transformation, marked......
Stellantis, a prominent player in the automotive industry and a global provider of mobility services, is delighted to announce the launch of Spoticar in Morocco, its dedicated label for used vehicles. This initiative is part of Stellantis' Dare Forward 2030 plan, showcasing the company's commitment......
Jaquar, the Indian group specializing in bathroom solutions, has successfully established its presence in London, Milan, and Dubai. The group is now venturing into Casablanca, Morocco, through an exclusive partnership with the local company Pernova. The inauguration of Jaquar's showroom in Casablanca......
In a forward-looking move geared towards sustainability, TotalEnergies Marketing Maroc and the National Federation of Tourist Transport (FNTT) have recently sealed a strategic partnership. This collaboration, formalized by the signing of a convention, aims to offer Moroccan tourist transporters innovative......
The black-and-white checkered scarves, commonly known as keffiyehs, have long been emblematic of Palestinian identity. However, in recent weeks, they have assumed a new significance for many Americans looking to express support amid the ongoing crisis in Gaza. Retailers across the United States are......
In a creative fusion of the past and the future, researchers from Leiden University in the Netherlands collaborated with local Moroccan students to digitally reconstruct a historically rich landmark using the blocky, pixelated world of Minecraft. Their objective was to cultivate connections across borders,......
Brand Builder, the Moroccan communications agency known for creativity and excellence, joins forces with Canon Africa for the launch of their Back to School campaign in North and Central Africa. In a strategic move to address the unique challenges of the North and Central African markets, Canon Africa......
In alignment with the National Blood Donation Day and World Volunteer Day, Inwi reaffirms its commitment to social action by launching a blood donation campaign. Inwi, a prominent telecommunications company in Morocco, is taking a proactive stance on social responsibility with the initiation of a blood......
With the recovery of additional bodies, the death toll from the volcanic eruptions on Mount Marapi in Indonesia over the past weekend has now reached 22. After confirming thirteen fatalities during the weekend, nine bodies previously reported as missing were discovered on Tuesday following a search......
JETRO Rabat, the Japanese foreign trade organization, is actively working to elevate the visibility of Japanese products in Morocco. This initiative commenced with a culinary diplomacy effort, starting with a sampling event at the recently JETRO-certified Japanese island restaurant, Iloli, in Casablanca. The......
E-commerce in Morocco is one of the most dynamic markets in Africa. Online transactions continue to increase, with growing adoption of contactless payment, despite a slight dip following the peak of the health crisis. Although the sector currently represents less than 2% of gross domestic product, it......
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