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Unleashing Innovation: Visa Fintech Day in Morocco as a Catalyst for Economic Growth and Financial Inclusion

Unleashing Innovation: Visa Fintech Day in Morocco as a Catalyst for Economic Growth and Financial Inclusion
Thursday 25 January 2024 - 16:58
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In the dynamic realm of fintech, where innovation shapes the financial landscape globally, Morocco stands out as a burgeoning market undergoing a transformative shift in its payments landscape. The recently held inaugural Visa Fintech Day in Casablanca marked a pivotal moment in the country's journey towards financial inclusion, offering a platform for insightful discussions and collaborations.

The Evolving Fintech Landscape in Morocco:
Morocco's fintech ecosystem is rapidly evolving, with significant contributions to the transformation of payment systems. Visa, recognizing the nation's potential, orchestrated the groundbreaking Visa Fintech Day to deliberate on the promising trajectory of Morocco's fintech sector. The event served as a nexus for key leaders, innovators, and influencers, providing an exclusive space to explore the sector's continued growth.

Insights from Visa's Regional Director:
Leila Serhan, Vice President and Regional Director for North Africa, Levant, and Pakistan at Visa, underscored Morocco's status as an emerging fintech market. "This event is an opportunity for us to align on strategies for further developing the fintech ecosystem in Morocco," she affirmed. Serhan also shed light on Visa's Fintech Accelerator Program for Africa, a catalyst for innovation. Notably, three Moroccan companies proudly participating in the program are gearing up to showcase their solutions during a demonstration day in Kenya.

Perspective from Bank Al-Maghrib:
Hakima El Alami, Director of System and Payment Means Surveillance & Financial Inclusion at Bank Al-Maghrib, provided valuable insights into the central bank's initiatives. She highlighted key reforms, including the introduction of payment institutions, the adoption of the Bali Fintech Agenda, and the establishment of a fintech one-stop-shop. These measures aim to enhance regulatory understanding and support compliance within the fintech sector.

A Milestone for Morocco's Fintech Future:
The inaugural Visa Fintech Day in Morocco is more than a mere event; it symbolizes a critical juncture in shaping the nation's fintech landscape. By fostering collaboration and dialogue among key stakeholders, the event has not only strengthened Morocco's foothold on the global fintech stage but has also reaffirmed the country's commitment to fostering innovation and driving financial inclusion.


As Morocco navigates the dynamic waves of fintech evolution, events like Visa Fintech Day emerge as catalysts for progress. The collaboration between industry leaders, innovators, and regulatory bodies paints a promising picture of a future where financial inclusion is not just a goal but a reality for all in Morocco.


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