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Morocco's Edge in European Markets Amid Growing Environmental Concerns Surrounding Textile Industry
The textile industry has undergone a significant transformation with the rise of fast fashion, a phenomenon primarily affecting the ready-to-wear sector. Characterized by a staggering number of new designs and constant collection renewals, accelerated production cycles, and inexpensive clothing have altered consumption norms within the fashion industry, leading to a massive overproduction of garments manufactured on the other side of the world.
Each year, an estimated 100 billion garments are sold globally, generating 10% of the world's greenhouse gas emissions. From an ecological standpoint, the mass and industrial production of clothing is alarming. Suppliers for major brands are primarily located in Bangladesh, Myanmar, Vietnam, Pakistan, India, and most notably, China. These garments travel thousands of kilometers before reaching Europe, contributing to the emission of tons of CO2. The global textile industry is responsible for 4 billion tons of CO2 equivalent annually, a volume greater than that of international flights and maritime traffic combined.
Due to its detrimental environmental impact, the fast fashion model has faced intense criticism. In France, environmentalists have combated this model by implementing coercive measures, such as the application of a reinforced environmental penalty to decrease the attractiveness of products originating from fast fashion.
This penalty represents a 50% surcharge on the pre-tax price for each item sold, which could reach up to 10 euros per product by 2030. Within the European Union, members of the European Parliament are tackling the issue of textile waste. According to experts, G7 countries are committed to addressing the considerable environmental and climate impact of the fashion and textile sector. The issue of fast fashion is a concern, as ministers gathered in Turin hope to limit the uncontrolled development of the textile industry, responsible for significant plastic pollution and greenhouse gas emissions, factors contributing to global warming.
However, Morocco enjoys an undeniable competitive advantage: geographical proximity, especially in an era of soaring transportation costs. Experts predict that the penalization of fast fashion in France will have a positive impact on the Moroccan industry. As a significant textile exporter to Europe, these laws could ultimately significantly hinder the trade of fast fashion brands in France, thereby favoring the emergence of Moroccan industrial products in the French market.