Les étoiles 2025 : Showcasing Morocco's finest creative talent

Tuesday 31 December 2024 - 10:00

By: Dakir Madiha

Les étoiles 2025 : Showcasing Morocco's finest creative talent

The prestigious "Les Étoiles" awards return in 2025, celebrating Morocco's most outstanding advertising and artistic creations. Organized by Les Impériales, this renowned event serves as a powerful platform for professionals eager to showcase their talent and influence on the Moroccan audience. With its rigorous standards and inspiring vision, the awards promise to spotlight the campaigns and creators shaping the nation's creative landscape. Below is an overview of the participation criteria and highlights of this year’s edition.

Eligibility and key dates

Candidates must submit works that were first released between January 1 and December 31, 2024. These creations should either target Moroccan audiences or have been broadcast in Morocco, meeting specific visibility thresholds. For instance, a television campaign must include at least 15 airings, while an outdoor campaign requires a minimum of five billboards to qualify.

Submission process

Agencies interested in participating must secure explicit approval from their clients and submit a 120-second case study video. Additional formats may be required depending on the category entered. The submission timeline includes three pricing tiers:

- November 11 – December 11, 2024: 1,000 MAD (excluding tax)
- December 12 – December 31, 2024: 1,500 MAD (excluding tax)
- January 1 – January 10, 2025: 2,000 MAD (excluding tax)

Payment must be completed within 48 hours of registration, using bank transfer, check, or cash.

Ethical oversight

A vigilant ethical committee oversees the validation process, ensuring all submissions meet required criteria and formats. The committee reserves the right to reject non-compliant entries, and while participants will be notified of any issues, registration fees are non-refundable. Additionally, the committee may request further information or reassign works to different categories after consultation.

Promotion and visibility

Les Impériales will highlight the submitted works through various channels, including a white paper compiling case studies from participants. This initiative aims to inspire and unite Morocco’s creative community, fostering collaboration and innovation within the industry.

Withdrawing submissions

Participants wishing to withdraw their entries can do so by emailing lesetoiles@lesimperiales.com or contact@lesimperiales.com.

A platform for excellence

By maintaining strict standards and fostering a spirit of creative excellence, the "Les Étoiles" awards continue to be a catalyst for recognizing talent and impactful campaigns in Morocco. For professionals in advertising and communication, this event is an unmissable opportunity to gain recognition and leave a mark on the industry.