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Legendary Artist Amr Diab Named OPPO's Brand Ambassador for Middle East and Africa

Legendary Artist Amr Diab Named OPPO's Brand Ambassador for Middle East and Africa
Friday 12 January 2024 - 12:00
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Global tech OPPO has proudly announced the appointment of acclaimed Egyptian recording artist Amr Diab as its brand ambassador for the Middle East and Africa region. This strategic move precedes the highly anticipated launch of OPPO's Reno series smartphones, positioning them as cutting-edge devices designed for expert portrait photography.

The collaboration between OPPO and Amr Diab aims to seamlessly merge OPPO's technological innovations in portrait photography with Diab's creative musical artistry, adding emotional depth to the visual experience. Users can anticipate groundbreaking advancements where each photograph effortlessly combines artistic expression with a touch of musical flair.

"Selecting Amr Diab as the face of our brand in the region was a natural decision," stated OPPO MEA President Chi Zhou. "As a true pioneer in his field, Amr Diab embodies the creativity, drive, and charisma that define OPPO. This partnership symbolizes the union of innovation and passion to craft inspiring and elegant experiences for our users."

Expressing his enthusiasm for the collaboration, Diab shared, "I am honored to join forces with OPPO, a brand that resonates with my commitment to breaking barriers and pursuing excellence. Together, we aspire to create meaningful experiences that seamlessly weave together the realms of art and technology."

With a staggering record of over 100 million Reno devices sold and 2 million daily portrait photos captured, the versatile Reno series has garnered significant user trust in OPPO’s photographic capabilities.

The collaboration with Amr Diab marks the commencement of a series of exclusive events and engagements that bring together technology, photography, and music. These events are crafted to captivate users, offering a dynamic and inspiring brand journey that reflects the fusion of creativity and innovation.


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