Lamacom launches Trineo, a Morocco-made cookware line built on triple-layer steel
A flagship product rooted in local heritage
Morocco's kitchenware industry has a new contender. Lamacom, one of the country's most established household goods manufacturers with more than four decades in the sector, has launched Trineo, an exclusive cookware range designed and produced entirely within its Casablanca industrial facilities. The product line draws on Moroccan culinary tradition while integrating a three-layer stainless steel construction technology known as Inox 3 Ply, which the company says delivers even, controlled heat distribution throughout the cooking process. Casablanca served as the launch site on May 14, 2026.
The Inox 3 Ply structure, a sandwich design combining three bonded metallic layers, is the technical core of the Trineo range. According to the company, this architecture enables heat to spread uniformly across the cooking surface without hotspots, resulting in what it describes as gentler, more precise cooking that preserves the natural flavors, aromas, and nutritional integrity of ingredients. Meats brown evenly without burning, vegetables retain their texture, and sauces develop consistently, the company states. The cookware is also presented as highly resistant to high temperatures, deformation over time, and general wear, with surfaces that are fully hygienic and easy to clean.
A range built for Moroccan cooking and beyond
The Trineo lineup covers the full spectrum of Moroccan domestic cooking needs. The standard pan is designed for slow-cooking dishes such as zaalouk, the traditional aubergine preparation, as well as searing meats and making omelettes. The frying pan targets fried preparations including homemade fries, briouates, and chebakiyas. The stockpot is positioned for long-simmering dishes central to Moroccan gastronomy: harira soup, cumin-spiced lentils, slow-cooked chicken with preserved lemons, and meat with prunes. The saucepan handles cream-based preparations and pasta sauces. The centrepiece is the Trineo tajine, which the company calls a modern tribute to Morocco's most iconic cookware item, designed to cook fish, vegetable, and egg-based tajines without sticking and without altering the purity of flavor.
Khalid Sekkat, president of Lamacom Group, described the range as an expression of cultural continuity as much as an industrial achievement. The Trineo line, he said, carries forward the gestures of Moroccan home cooking passed down through generations while meeting the practical standards of modern kitchens: precision, comfort, and durability. He stated the company's ambition plainly: to place Trineo in every Moroccan household.
Consumer reception and brand positioning
Early users of the Trineo range have responded positively across different household profiles. A mother of a family cited the durability and unchanged appearance of the utensils after sustained daily use, noting the reassurance that comes with using products she considers safe and long-lasting. A young couple praised the material quality, the absence of rust, and the consistency of heat across the cooking surface, stating they now actively prefer the range over other options in their kitchen. An experienced home cook described the solidity of the cookware as immediately perceptible, distinguishing it from lighter, less robust products on the market and calling it a genuine reference product in its category.
A manufacturer with industrial scale
Lamacom Group operates more than 20,000 square meters of production and storage space at its industrial site in the Sapino zone of Nouaceur, near Casablanca. The facility employs more than 400 people and runs four distinct production sections covering metal pressing, metal transformation, plastic injection, and assembly and packaging. The group has positioned itself over four decades as the leading Moroccan manufacturer and distributor of kitchen utensils and tableware. With the Trineo launch, it is extending its domestic manufacturing credentials into the premium cookware segment, presenting made-in-Morocco quality as a competitive asset rather than a limitation.
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