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Digital Trends

Inwi Dominates 2024 African Digital Summit with Six Prestigious Awards

Saturday 12 October 2024 - 12:30

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The 2024 African Digital Summit, the continent's premier gathering for digital innovation and marketing, witnessed a remarkable performance by Inwi, a global telecommunications operator. The company secured an impressive six awards, showcasing its commitment to digital inclusion and consumer engagement in the African market.

Inwi's "Siiir B3id F'7yatek" campaign, developed in collaboration with content creator Adil Taouil, emerged as a standout success. The initiative garnered four accolades, including a Gold award for "Best Social Media Campaign and Community Engagement" and Silver awards in categories recognizing digital mix impact, influencer marketing, and social responsibility.

The company's strategic focus on data analytics and customer experience was also acknowledged. Inwi's "Online Conversion" initiative earned Silver awards for "Best Use of Data, Analytics, and Customer Relationship Management (CRM) in a Digital Campaign" and "Best Digital E-Commerce Campaign." These recognitions highlight Inwi's proficiency in leveraging technology to enhance user experiences and drive business outcomes.

Further cementing its reputation for user-centric design, Inwi's "My inwi" platform received the Silver award for "Best Digital Platform in UX/CX/UI." This accolade underscores the company's dedication to providing intuitive and seamless digital interfaces for its customers.

These achievements reflect Inwi's broader strategy of placing Moroccan consumers at the forefront of its initiatives while actively supporting the country's digital transformation. As a key player in digital inclusion efforts across Morocco, Inwi continues to demonstrate its commitment to enhancing connectivity and digital experiences for all users.

The African Digital Summit serves as a crucial platform for industry leaders, innovators, and professionals to explore the future of digital transformation across the continent. Inwi's success at this event not only highlights its innovative approaches but also positions the company as a trailblazer in the African telecommunications landscape.

As digital technologies continue to reshape industries and societies across Africa, companies like Inwi play a pivotal role in driving progress and fostering digital literacy. The recognition received at the 2024 African Digital Summit reinforces Inwi's position as a forward-thinking operator committed to leveraging technology for societal benefit and business excellence.