Discover the Allure of Arab-Owned Beauty Brands: Chic Innovations Transforming Self-Care

Lovers of self-care, prepare for an ultimate glow-up with these standout Arab beauty brands.

Crafted by Arab women for Arab women, these brands offer the ultimate glam experience, unlocking the best-kept secrets and timeless traditions of Arab beauty, perfectly suited to the region's unique climate.

Huda Beauty

Iraqi-American Huda Kattan’s journey from a modest beauty blog to a global sensation has captivated Hollywood’s elite. Beginning with a single line of false eyelashes in 2013, Huda Beauty has soared over the last decade. The Kattan family’s empire now includes Wishful, a thoughtfully designed skincare line, and Kayali, a fragrance brand created by Huda’s sister, Mona Kattan. The Kattans are reshaping the beauty landscape.

Arcadia

Emirati Amna Al Habtoor is revolutionizing unisex fragrances with her niche perfumery venture, Arcadia. Aiming to become a boutique fragrance house in the Middle East, Arcadia introduces fresh innovations to the world of perfume, including the “NO. 2 Splenter” scent, featuring saffron, rose, truffle, and floral notes. Arcadia is set to redefine our sensory experiences.

Mariem Em

For centuries, the Sidr tree has been integral to Arab beauty treatments. Mariem Em harnesses its legendary virtues in a sustainable, Arab-owned brand that champions minimalism. Featuring Sidr as the star ingredient in products ranging from face serums to brow elixirs, this brand blends ancient wisdom with modern beauty standards.

Nadine Njeim Beauty

In the aftermath of the Beirut explosion, Lebanese beautician Nadine Nassib Njeim found solace in her beauty routine. Inspired by her healing journey, she launched Nadine Njeim Beauty, a Lebanese brand dedicated to fostering self-love. Her vision combines makeup and skincare hybrids that empower confidence and deliver glamour.

Bassam Fattouh Cosmetics

Lebanese makeup artist Bassam Fattouh, renowned for stunning bridal looks, is the creative force behind Bassam Fattouh Cosmetics. Launched in 2010, his meticulously crafted range has become essential in the beauty world, reflecting his deep understanding of what truly works.

Hindash Cosmetics

In 2022, Dubai-based Jordanian artist Hindash introduced his eagerly awaited cosmetics line, quickly becoming a staple in beauty routines. Known for ultra-blendable, vegan formulas, Hindash Cosmetics offers high-precision eyeliners, long-wear lip tints, shimmering highlighters, and versatile palettes.

Embrace Middle Eastern Magic

These brands are not just setting trends; they’re rewriting the beauty rulebook. Treat yourself to a little Middle Eastern beauty magic, and you might just feel like the star of your own cosmopolitan fairy tale.