Morocco Eyes MAD 12 Billion Export Opportunity in African Markets

Monday 06 January 2025 - 16:10

By: Dakir Madiha

Title: "Morocco Eyes MAD 12 Billion Export Opportunity in African Markets"

Morocco's untapped export potential to African markets stands at MAD 12 billion, according to Omar Hejira, Secretary of State for Foreign Trades. Currently, Moroccan exports to Africa represent only 7.6% of the kingdom's foreign trade, despite the continent's 1.3 billion consumer base.

Hejira emphasized Africa's critical importance to Morocco's economic expansion during a Lower House Parliament session, urging SMEs to strengthen their continental presence. The limited trade volume stems from infrastructure gaps, non-tariff barriers, and insufficient market understanding among operators.

Despite these challenges, Morocco has established strong investment positions in telecommunications, finance, and renewable energy across Africa. The kingdom's participation in the African Continental Free Trade Area (AfCFTA) is expected to accelerate economic integration and reduce trade barriers.

With intra-African trade at 17% of the continent's total exchanges, Morocco aims to enhance its strategic position. Hejira stressed that success depends on companies adapting their offerings to local demands and building sustainable partnerships.

To showcase Moroccan excellence, the kingdom plans to launch an international trade fair in 2025, focusing on agro-industry, textiles, construction materials, and financial services. This initiative aligns with Morocco's strategy to establish itself as a key connector between Europe, the Middle East, and sub-Saharan Africa while fostering continental economic growth.