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inDrive's Road Safety Campaign in Casablanca: A Creative Approach to Urban Mobility Challenges

Friday 11 - 13:29

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inDrive, a global mobility and urban services platform, has unveiled the results of its innovative road safety campaign in Casablanca, Morocco, with plans to expand the initiative to other cities. The campaign, launched in July 2024, comes in response to alarming road safety statistics in the country's largest city.

According to a survey conducted by inDrive, only 42% of Casablanca residents consider the city's streets safe, while a staggering 85% report having been involved in an accident. The primary dangers identified on Casablanca's roads include reckless driving and collisions.

To address these concerns, inDrive has implemented a multifaceted approach combining education, technology, and community engagement. The centerpiece of the campaign is an in-app road safety course specifically designed for drivers in Casablanca. The program covers seven key topics, including traffic laws and pedestrian safety. Drivers must pass a test after each module to complete their training successfully.

Hamza Madrani, inDrive's country representative in Morocco, stated, "As a major player in the transportation sector, our responsibility extends beyond providing reliable services; we must also ensure the safety and well-being of those using our platform."

The campaign has already shown promising results, with 59% of drivers having completed the course. inDrive aims to achieve a 100% completion rate and plans to extend the program to other Moroccan cities to foster a safer driving environment for both drivers and passengers.

In addition to the educational component, inDrive has taken an artistic approach to raise public awareness. The company collaborated with a local street art association to create a mural at Casablanca's famous Marina, illustrating road safety messages through visually striking artwork. This creative initiative aims to capture public attention and reinforce the importance of following traffic rules.

Anas Taoussi, driver operations supervisor for inDrive Morocco, emphasized the broader impact of the safety programs: "Implementing driver safety programs improves awareness and compliance. Trained drivers are more likely to respect speed limits, avoid aggressive behavior, and better anticipate dangers, thus reducing the risk of accidents."

The campaign also leverages social media, with ambassadors sharing videos and testimonials to amplify the message's reach and impact.

As inDrive continues to expand its presence in 750 cities across 46 countries, this road safety initiative demonstrates the company's commitment to corporate social responsibility. By addressing critical urban challenges through education, technology, and community engagement, inDrive is positioning itself as a responsible service provider dedicated to improving urban mobility and safety.

The success of this campaign in Casablanca serves as a model for future initiatives, showcasing how technology companies can contribute to solving pressing urban issues while enhancing their services and reputation in the process.