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Economy

Lesieur Cristal Triumphs at the 2024 'Product of the Year' Awards in Morocco

Monday 29 April 2024 - 16:13

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In a resounding endorsement of its unwavering commitment to excellence and innovation, Lesieur Cristal has emerged as a dominant force at the 2024 'Product of the Year' awards in Morocco. A remarkable eight of the company's products have been bestowed with this prestigious accolade, a testament to the brand's resolute pursuit of consumer satisfaction across a diverse range of categories.

The esteemed 'Product of the Year' recognition is a direct reflection of the discerning preferences of Moroccan consumers, as determined through a rigorous evaluation process conducted by the independent market research firm Nielsen. This meticulous undertaking involved surveying 3,000 consumers across major Moroccan cities and conducting real-life testing with 120 households, thereby ensuring a fair and representative assessment of consumer preferences.

Lesieur Cristal's triumphant product lineup spans a broad spectrum, encompassing table oils, olive oil, pastry margarine, body and household soaps, multi-purpose pastas, and automatic liquid detergent. Each of these victorious products now bears the distinctive red 'Product of the Year' logo, ensuring heightened visibility and recognition on store shelves throughout the year.

This remarkable achievement underscores Lesieur Cristal's unwavering dedication to delivering innovative and high-quality products that resonate with the evolving tastes and demands of the Moroccan consumer. By consistently pushing the boundaries of product excellence, the company has solidified its position as a frontrunner in the highly competitive Moroccan market.

As Lesieur Cristal basks in the glory of this resounding success, the brand's commitment to consumer satisfaction remains steadfast, fueling its relentless pursuit of innovation and a steadfast determination to maintain its position as a leader in the industry.