Keywords: Sports technology
Google has announced that its artificial intelligence platform, Gemini, will serve as the official technology sponsor of the national football teams of Iraq and Morocco, marking a new step in the integration of AI into international sports. The partnership aims to enhance fan engagement and modernize......
REBORN, a Moroccan sportstech startup, has been crowned the Grand Winner of the NBA Africa Triple-Double Accelerator 2025, emerging as the top contender among over 700 startups from 32 African nations. The announcement, made on December 5 in Kigali, Rwanda, marks a turning point for African sports technology,......
ASICS, the renowned Japanese sportswear brand, has reinforced its footprint in Morocco through its official partnership with Planet Sport, the exclusive distributor of the brand in the country. Marking this collaboration, ASICS has introduced the GEL-KAYANO™ 32, the latest evolution of its iconic......
Morocco's National Broadcasting and Television Company (SNRT) is set to revolutionize the viewing experience for the African Cup of Nations (AFCON) 2025 by deploying Spidercam technology across all nine hosting stadiums. This marks a groundbreaking first in AFCON history, as the advanced aerial camera......
Dubai, United Arab Emirates -- Samsung Electronics Middle East and North Africa (MENA) has announced the appointment of international footballer Achraf Hakimi as the new brand ambassador for Galaxy. This strategic collaboration marks the launch of the highly anticipated "The Next Big Thing Is You"......
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