Anouar Sabri: “The Moroccan advertising market still lacks clear visibility on media usage”

The Moroccan advertising market is evolving in a context of rapid transformation in media consumption and the continued rise of digital platforms. While investments are increasing, the overall dynamic remains marked by significant year-to-year fluctuations and ongoing questions about the real value creation within the national economy. Speaking......

LiWeek 2026 sets strategic direction under the theme “Daba Or Never”

The Association Les Impériales unveiled the main orientations of the 9th edition of Les Impériales Week (LiWeek 2026) during the traditional Li Ftour 2026, held on March 3 in Casablanca. Organized under the High Patronage of HM King Mohammed VI, the upcoming edition will take place from March 30 to April 5, 2026, in Morocco’s......

Revenue of listed companies on the Casablanca stock exchange rises by 9.9% in 2025

The overall revenue of companies listed on the Casablanca Stock Exchange recorded solid growth in 2025, reflecting positive momentum across several sectors of the Moroccan economy. According to a report published by BMCE Capital Global Research (BKGR), the combined turnover of listed firms reached approximately 354.9 billion......

Morocco emerges as candidate to host the Finalissima between Spain and Argentina

Morocco has reportedly entered the race to host the upcoming Finalissima, a high-profile match that pits the champions of Europe against the champions of South America. The anticipated clash between Spain and Argentina could be relocated due to ongoing tensions in the Middle East that may affect the original host country, Qatar. The......

Love Brand | Wafa Assurance among consumers’ favorite brands

In sectors where trust forms the foundation of the relationship with the public, consumer preference becomes a strategic indicator. The Love Brand study, unveiled during the Les Impériales event, highlights the brands that have successfully built a lasting connection with Moroccans. In the insurance sector, Wafa Assurance distinguished......

Love Brand | Hakim Ziyech among Moroccans’ favorite public figures

Each year, the Love Brand ranking unveiled during the Les Impériales event maps out the brands and personalities most present in the minds of Moroccans. The 2025 edition confirms the prominent role of sports figures in the collective imagination, with Hakim Ziyech ranking among the most cited personalities by respondents. Love Brand......

Floods in Morocco: red berry producers severely affected

Recent severe weather conditions have caused widespread flooding in northern Morocco, with agricultural producers—particularly those cultivating red berries—reporting significant damage in the Loukkos region. Heavy rainfall in recent days has led to rising water levels and flooding in several areas, exceeding the storage......

Morocco’s ADM reports 20 percent revenue rise, expands highways for 2030 World Cup

Morocco’s national highway operator, Autoroutes du Maroc, posted a 20 percent increase in consolidated revenue in 2025, reflecting stronger traffic activity and a surge in construction works as the country accelerates infrastructure upgrades ahead of the 2030 FIFA World Cup. Revenue reached MAD 6.78 billion, compared with the previous......

Glovo shuts down all seven dark stores in Morocco

Glovo has closed all seven of its dark stores in Morocco, citing compliance with new regulations recently introduced by the Competition Council, company sources reported. The closures affect locations in Tangier, Mohammedia, Casablanca, Dar Bouazza, and Marrakech. Initially, authorities in Nouaceur province issued an administrative decision......

Morocco links new digital law to its push for global AI governance

Morocco is moving ahead with a new legal framework for its digital ecosystem just as it steps up efforts to position itself as a key player in global talks on artificial intelligence governance. The draft “Digital X.0” framework law, now under review by the General Secretariat of the Government, is designed to regulate the use......

Morocco automotive exports jump 19% to MAD 12 billion in January

Morocco’s automotive exports rose to more than MAD 12.24 billion, or $1.34 billion, in January 2026, marking a 19.1 percent increase from the same month a year earlier, according to data released by the Exchange Office. The sector’s expansion contrasted with a 2.7 percent decline in overall national exports, which totaled MAD......

SGTM revenue jumps to $1.52 billion as order book doubles

Moroccan construction and engineering group SGTM reported consolidated revenue of MAD 15.2 billion, or $1.52 billion, in 2025, up 36.6 percent from MAD 11.1 billion in 2024. The company linked the increase to faster execution of ongoing projects and the launch of major infrastructure programs. Fourth-quarter revenue reached MAD 4.9 billion,......

Morocco industry slows as sales decline in January survey

Morocco’s industrial sector began 2026 with uneven performance, as overall production slowed and sales declined across several branches, according to Bank Al-Maghrib’s latest monthly survey. The central bank reported that factories operated at 77 percent of capacity in January, indicating underused production potential. Behind......

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