Culture & Leisure
The 2025 edition of the Love Brand study has unveiled an undeniable trend: Achraf Hakimi is the most cherished personality among Moroccans. Announced during the Love Brand Ceremony held on Wednesday, January 29, as part of Les Impériales Week 2025, this ranking highlights the Moroccan public’s......
In an extraordinary celebration of culture and creativity, Marrakech has achieved a Guinness World Record for the longest storytelling session, lasting an impressive 80 hours and 35 minutes. This remarkable event, which took place during the Marrakech International Storytelling Festival from January......
Marrakech, once again, showcased its cultural brilliance by making its mark in the Guinness World Records. The city hosted the longest storytelling session ever recorded, lasting 80 hours and 35 minutes. This remarkable feat took place during the International Storytelling Festival of Marrakech, held......
When it comes to barbecue, Morocco’s chwa is in a league of its own. It’s not just about the food—though the food is undeniably spectacular—it’s about the entire experience. From the vibrant atmosphere to the rich cultural immersion, chwa is a celebration of Morocco’s......
Themes of childhood, discovery, and nature define Selfati’s globally acclaimed work In the vibrant cultural hub of Tangier, Moroccan artist Ilias Selfati has carved a unique niche in the world of contemporary art. Known for his minimalist style and profound emotional depth, Selfati’s......
Renowned Moroccan singer Saad Lamjarred and esteemed designer Issam Wachma have unveiled their collaborative fashion venture, SW, at Casablanca's historic Sacred Heart Cathedral. The launch event masterfully merged musical performance with haute couture, showcasing a collection that harmonizes Lamjarred's......
The Prime Minister of Morocco, Aziz Akhannouch, visited the Agadir Ida-Outanane Craft Fair on Monday, which took place from January 11 to 17 in celebration of the Amazigh New Year 2975. Accompanied by several key figures, including the Secretary of State for Craftsmanship and Social Economy, Lahcen Essaadi,......
On January 14, Moroccans will officially celebrate the Amazigh New Year as a national holiday, following a historic decision by King Mohammed VI to make it a paid public holiday, akin to the Islamic calendar's Fatih Muharram and the New Year’s Eve celebration. This event marks the culmination......
The Moroccan Association of Andalusian Music (AMMA) is set to host its third annual festival celebrating the nation's rich musical heritage from January 16-18, 2024. The event will take place in the iconic former Sacré-Cœur Church in Casablanca, transforming the historic venue into a......
Morocco, with its rich multicultural heritage, provides fertile ground for documentary filmmakers seeking to preserve and explore the nation’s diverse identity. Through the lens of two groundbreaking documentaries by Kamal Hachkar, we examine how collective memory and postmemory shape cultural......
Morocco has emerged as a beacon of cultural richness and safety in recent years, earning accolades from notable international figures. French opposition politician Jordan Bardella recently praised the country for its vibrant cultural heritage and secure environment, contrasting it with the challenges......
In a remarkable blend of architectural preservation and cultural innovation, Tangier's iconic Plaza de Toros bullring is set to unveil its comprehensive renovation in early 2025. The historic structure, originally built in the 1950s during the Spanish colonial period, has undergone a dramatic transformation......
The prestigious "Les Étoiles" awards return in 2025, celebrating Morocco's most outstanding advertising and artistic creations. Organized by Les Impériales, this renowned event serves as a powerful platform for professionals eager to showcase their talent and influence on......
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