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RABAT2025-04-06
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Jonathan Anderson departs Loewe amid fashion industry reshuffling
Designer Jonathan Anderson has left his role at the Spanish fashion house Loewe, marking a significant change in the global fashion scene. This departure is part of a broader restructuring following a wave of resignations and departures in major fashion brands.
The fashion industry is navigating challenging market conditions, with concerns over a slowdown in China and an escalating trade conflict. Under Anderson's leadership, Loewe saw exceptional growth, positioning itself as a leader in redefining modern luxury and blending fashion with culture. LVMH, the company backing Loewe, praised his contribution to transforming the brand since 2013, turning it from a relatively understated luxury house into one of the most innovative and influential names in fashion.
Loewe's runway shows, once reserved for industry insiders, have become an event for A-list celebrities, including Timothee Chalamet, Pedro Almodóvar, and Tilda Swinton, some of whom now represent the brand. Anderson's most significant legacy is the launch of the iconic Puzzle bag in 2015, a geometric design that became a top-seller and marked the brand’s first new bag in decades.
Born in Northern Ireland, Anderson is no stranger to speculation about his future at other major fashion houses. He has been linked to LVMH-owned Dior, where the recent exit of creative director Kim Jones and the potential departure of Maria Grazia Chiuri have fueled rumors. There is talk that Anderson may take on a larger role within Dior, a brand of critical financial and strategic importance to LVMH's owner, Bernard Arnault.
Anderson, who studied at the London College of Fashion and began his career in Prada’s marketing department, launched his own brand, JW Anderson, in 2008. Originally aspiring to be an actor, he moved to the U.S. at 18 to study drama before transitioning to fashion.
In related news, French luxury giant Kering announced last Thursday that Demna, creative director of Balenciaga, will take on a new role as chief designer at Gucci, after the brand’s sales suffered in the past year. He replaces Sabato de Sarno, who was let go in February after only two years in the position.
Several other top-tier labels, including Chanel, Bottega Veneta, Carven, Celine, Fendi, and Martin Margiela, are either adjusting to new designers or searching for fresh talent to lead their creative visions in this shifting landscape.
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