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Love Brand | Bounou Yassine among Morocco’s favorite public figures in 2025

Every year, Love Brand highlights public figures who hold a unique place in the collective imagination. In 2025, the ranking confirmed the growing influence of Bounou Yassine, whose popularity extends far beyond sports, reaching into cultural and social spheres. Love Brand 2025: A study with revealing figures Conducted by the Imperium research......

Love Brand | Dari among Morocco’s favorite brands in 2025

Every year, the Love Brand ceremony stands out as one of the major events of Les Impériales. More than just a ranking, it serves as a genuine barometer of Moroccans’ attachment to their favorite brands. The 2025 edition was no exception, revealing the brands that hold a special place in consumers’ hearts. Among them, the......

Morocco accelerates socially oriented artificial intelligence strategy

In recent months, Morocco has sharply accelerated its digital and artificial intelligence agenda through a series of agreements and strategies that touch public administration, data infrastructure and AI-related industries, all aligned with a “Digital Morocco 2030” vision. What is new is not the rhetoric about digitization, but......

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