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Surge in Cherry Prices: Examining the Factors Driving the Cost Hike in Morocco

Surge in Cherry Prices: Examining the Factors Driving the Cost Hike in Morocco
Wednesday 26 June 2024 - 15:10
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In Morocco, cherry prices have recently surged significantly, with costs reaching up to 80 dirhams per kilogram. This increase has been particularly evident in middle-class and popular marketplaces, and even more pronounced in high-end markets. The sudden rise occurred during the Eid al-Adha period, surprising consumers accustomed to more moderate prices.

Abderrazak Chabi, president of the Casablanca Fruit and Vegetable Wholesale Market Association. This situation is primarily due to reduced supply, a direct consequence of adverse weather conditions. Storms have damaged crops, resulting in substantial losses for producers and reducing available supply to only 20% of the previous year's levels.

In addition to weather-related damages, cherry harvesting in Morocco is labor-intensive, requiring skilled workers. This factor contributes significantly to production costs. Despite cherries not being consumed in large quantities compared to fruits like apples, they remain a costly product for farmers to cultivate.

The spike in cherry prices in Morocco highlights the challenges faced by farmers dealing with unpredictable weather and the demands of specialized fruit production. The combination of reduced supply due to weather issues and the inherent production costs associated with cherries has contributed to the current price surge, forcing consumers to contend with higher costs.

As this situation evolves, the response of Morocco's agricultural sector remains uncertain. Stakeholders may explore strategies to mitigate the impact on consumers while ensuring the sustainability of cherry production in the country.


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