Morocco's taxi unions call for ban on inDrive ads amid transport reform tensions

Saturday 15 March 2025 - 13:20

By: Dakir Madiha

Morocco's taxi unions call for ban on inDrive ads amid transport reform tensions

Morocco’s transport sector is facing a pivotal challenge as traditional taxi unions call on the High Authority for Audiovisual Communication (HACA) to prohibit the airing of an advertisement for the ride-hailing app inDrive on public television channel 2M. The unions argue that this promotion undermines the interests of legal taxi operators.

In a united front, the taxi unions have submitted a formal complaint, asserting that the advertisement serves as a provocation to industry professionals. They contend that inDrive operates without the necessary licensing, prompting their demand for HACA's immediate intervention.

Legal violations and industry threats

The unions described the advertisement as “a flagrant violation of national laws” and a significant threat to the taxi sector. They referenced Royal Decree No. 1.63.260, which mandates proper licensing for transport services, and highlighted Interior Ministry Circular No. 19959 from November 1, 2022, which requires oversight of illegal transport activities.

Additionally, they cited Consumer Protection Circular No. 455 and Law 104.12, which governs price competition and consumer rights. This conflict underscores the ongoing struggle between traditional taxi services and emerging digital ride-hailing platforms.

Escalating conflicts

This confrontation follows a series of incidents illustrating the mounting tensions in the sector. Notably, on November 29, 2024, a violent altercation occurred in Casablanca involving taxi drivers and a Russian businessman using inDrive. The incident resulted in injuries to the businessman and his wife, leading to the arrest of several taxi drivers.

In another event in December 2024, authorities apprehended three taxi drivers in Rabat after a dangerous chase of a ride-sharing vehicle, which ended in a public confrontation. These incidents highlight the precarious balance between established taxi services and newer digital platforms operating in a legally ambiguous environment.

Government response and future of transport

In light of these events, Interior Minister Abdelouafi Laftit announced in January that the government is conducting thorough research to explore regulatory options for ride-hailing services. During a recent meeting, he stressed the need for dialogue among stakeholders, acknowledging the existence of ride-hailing services while recognizing the challenges they present.

Former Transportation Minister Mohamed Abdeljalil previously emphasized the necessity of consensus among public transportation stakeholders before implementing regulations for ride-sharing apps. He recognized the critical role that both small and large taxis play in meeting the transport needs of Moroccan citizens.

As Morocco prepares to host significant international events, including the 2025 Africa Cup of Nations and the 2030 FIFA World Cup, the urgency to address these transport sector challenges intensifies. With millions of visitors expected, there is an escalating demand for efficient and reliable transportation solutions.

Moreover, traditional taxi services face scrutiny for their rigid pricing structures and selective service practices, which many believe hinder competition. The sector's long-standing monopoly system, which allows taxi permits to be inherited, further complicates efforts to foster a fair and competitive environment.

Union representatives continue to advocate for comprehensive reforms aimed at creating a more equitable permit system that not only prioritizes the rights of professional drivers but also ensures adequate social security coverage.