Jacob Delafon Unveils Avant-Garde Showroom and Innovative Collections in Tangier

Tuesday 04 June 2024 - 11:28

Jacob Delafon, the Parisian brand renowned for transforming bathrooms into sanctuaries of well-being, has inaugurated its next-generation concept store in Tangier, Morocco. This showroom not only showcases the brand's latest innovations but also offers an immersive experience that pays homage to the architectural marvels of Paris, the City of Light.
Spanning 380 square meters, the showroom is more than just a display space; it's a discovery zone, a workspace, and a haven of relaxation, where Jacob Delafon's collections are presented in an elegant and inviting ambiance. Aziz Bennis, Director of Africa and Rest of Europe, expressed his pride in the opening, stating, "This new concept store in Tangier reinforces our commitment to the Moroccan market. Our clients in the northern region will receive better service while being introduced to our latest innovations. Morocco is a strategic market for Jacob Delafon, where we continue to invest, whether through opening new showrooms for better proximity to our clients or through the recent expansion of our production facilities in Tangier."

The design of the new Tangier concept store was meticulously crafted to create a true living space, prioritizing visitor well-being through contemporary spaces and amenities. A dedicated Workplace area was established, allowing partners and clients to work in serenity.
Inspired by three iconic architectural styles of Paris, the showroom offers a total immersion into the spirit of the City of Light, seamlessly blending with the brand's values of elegance, irreverence, and authenticity.
The three architectural universes are Classic Modernity, a reinterpretation of the Haussmannian style, fusing classic and modern elements with subtlety; Atelier Vintage, a journey into the warm ambiance of Parisian flea markets and artisan workshops, blending retro charm with contemporary touches; and Mechanic Chic, representing the raw and minimalist aesthetics of industrial lofts, where minimalist geometry reigns supreme.

Avant-Garde 2024 Collection

Since its inception, Jacob Delafon has been a pioneer in the art of transforming bathrooms into havens of well-being, transcending their mere role as hygienic spaces. Today, the brand returns to its Parisian roots, drawing inspiration from the timeless values of French fashion and art de vivre.
The new 2024 collections, unveiled in the Tangier concept store, align with this revitalized vision and present innovative features.

Within the Classic Modernity universe, the new Grands Boulevards faucet collection by Jacob Delafon showcases minimalist and sleek lines constructed from simple, timeless forms. The elegance of this collection is evident in the discreet Jacob Delafon monogram engraving and the refined baguette handle. This chrome-plated faucet line evolves harmoniously with other products in the range. Its refined style finds a place in any bathroom. Beyond aesthetics, the products stand out for their technical prowess. Grands Boulevards is available in various configurations, from deck-mounted to the trendy wall-mounted version, and in single-lever or dual-handle options. The faucets come in two heights, ensuring each bathroom is unique.

The Vivienne collection, bearing the Mechanic Chic signature, draws inspiration from the historic 19th-century factories of Paris. Every detail is precisely executed, without decorative alterations. The technical elements, often concealed, are revealed here. With Vivienne, clients rediscover the perfect harmony that makes Jacob Delafon collections ever so elegant, thanks to an unprecedented ability to offer over 5,000 personalization possibilities.
With Bastille, Jacob Delafon's Feel Good collection, the brand completes its product portfolio with a bathtub positioned at the heart of the market, aligning with current stylistic codes. Minimalist and natural forms, inspired by nature, ensure a comfortable and pleasant space with a refined style. The geometric shapes of this popular collection give way to organic forms.

Moreover, visitors to the Tangier showroom can discover Jacob Delafon's latest innovation, the Seine collection of washlets. It offers all the functionalities for ultimate comfort and hygiene, a sensation of cleanliness and freshness, with a design in line with the brand's identity. These washlets provide Moroccan clients with intelligent features, user-friendly comfort, and optimized hygiene.