Casablanca Chicken Prices Reach 24 Dirhams per Kilogram as Consumers Voice Concerns

13:30

CASABLANCA, Morocco — Rising chicken prices are putting additional pressure on household budgets in Casablanca, where the cost of poultry reached 23 dirhams per kilogram on Saturday and climbed to 24 dirhams at some retail outlets, prompting consumers to call for closer market monitoring.

The increase has fuelled frustration among shoppers, many of whom rely on chicken as an accessible source of protein. Consumers have questioned the frequency of recent price increases and called on the authorities to strengthen oversight across the city’s poultry markets.

Consumers Demand Greater Market Oversight

Reports from local shoppers indicate that the latest price levels vary between retailers, with some poultry vendors charging as much as 24 dirhams per kilogram.

The increase has triggered reactions on social media, where consumers have urged the relevant authorities to pay closer attention to pricing practices and market conditions.

Beyond the immediate financial impact, shoppers have expressed concern about repeated fluctuations and the lack of clear explanations for the changes. For households managing tight budgets, higher poultry prices can complicate everyday food spending and limit purchasing choices.

The calls for greater oversight reflect a broader concern about price transparency and the affordability of essential food products.

Seasonal Demand Cited as a Possible Explanation

A professional in the poultry sector has attributed the upward movement to stronger demand during the summer season, when weddings and other celebrations typically increase consumption.

According to this industry explanation, the higher volume of purchases contributed to the depletion of accumulated poultry stocks on farms, helping push retail prices upward.

However, the information provided does not establish whether seasonal demand alone accounts for the increase. A fuller assessment would require additional data on production costs, supply volumes, distribution margins and prices at different stages of the poultry supply chain.

Affordability Remains a Concern for Households

The latest increase has renewed questions about how poultry prices are formed and how consumers can be protected from abrupt changes in the cost of everyday food products.

While industry professionals point to seasonal consumption patterns as one possible factor, consumers are seeking greater transparency and more effective monitoring of market developments.

For households in Casablanca, the immediate concern remains the cost of maintaining regular food purchases. Whether prices will ease will depend, among other factors, on the evolution of demand and the availability of poultry supplies.