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Tourism

Air Arabia Maroc's Strategic Expansion: Bridging Rabat to 5 European Hubs

Tuesday 13 February 2024 - 12:48

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Rabat-based low-cost carrier Air Arabia Maroc is set to extend its reach across Europe with the introduction of five new direct routes from Morocco's political capital. Commencing on May 1st, 2024, these newly unveiled routes will link passengers departing from Rabat-Sale Airport to prominent cities including Barcelona, Brussels, Paris, Istanbul, and Basel.

This strategic move by Air Arabia Maroc responds to the escalating demand for accessible and efficient travel options between Morocco and Europe. The airline, recognized as a leading budget carrier in the nation with a network spanning over 65 domestic and international routes, operates from six additional Moroccan bases situated in Tangier, Tetouan, Casablanca, Nador, Oujda, and Fez. Utilizing its expanding fleet of Airbus A320 aircraft, Air Arabia Maroc facilitates seamless travel experiences for both leisure and business travelers across continents.

This expansion aligns with the carrier's overarching goal of solidifying its presence within Morocco, particularly in light of the heightened interest in travel to and within the country following its joint bid to host the 2030 FIFA World Cup. Furthermore, this initiative underscores the evolving landscape of air travel in Morocco, with increased demand propelling carriers like Air Arabia Maroc to strategically broaden their operations and enhance connectivity.

Notably, this announcement comes on the heels of Ryanair's substantial investment plan, totaling $1.4 billion, aimed at establishing four bases in Morocco and launching 175 routes, including 35 new connections. With a projected annual passenger volume exceeding 5 million by 2024, Ryanair's initiative underscores the growing significance of Morocco as a pivotal aviation hub.

As the demand for air travel continues to soar in Morocco, carriers such as Air Arabia Maroc and Ryanair are strategically positioning themselves to capitalize on this burgeoning market. Through the expansion of their respective networks and increased connectivity, these airlines are poised to meet the evolving needs of travelers seeking affordable and convenient transportation options within and beyond Morocco.