Elon Musk Shares Edited Kamala Harris Campaign Advertisement on Twitter

In a move that has ignited a firestorm of debate over social media ethics and election integrity, Elon Musk, the high-profile owner of X (formerly Twitter), has retweeted a controversial parody of a Kamala Harris campaign ad. This action, which occurred on Friday, has raised eyebrows not only for its content but also for its apparent violation of X's own platform rules.

The video in question cleverly manipulates segments from an authentic Harris campaign video, originally posted on YouTube. While the genuine ad features Harris addressing crowds and her supporters, accompanied by her own narration and Beyoncé's "Freedom," the altered version takes a drastically different turn.

In the manipulated content, a voice mimicking Harris makes startling claims, including referring to President Joe Biden as senile and describing herself as an incompetent presidential candidate. The fake narration goes further, labeling Harris as "the ultimate diversity hire" due to her gender and ethnicity, and suggesting that any criticism of her would be tantamount to sexism and racism.

The altered video also accuses Harris of "trying to sound Black" and doing a "Barack Obama impression" in her speeches, echoing recent Republican criticisms that have labeled Harris as the "DEI candidate."

Responding to the controversy, Harris campaign spokesperson Mia Ehrenberg issued a statement condemning both Musk and former President Donald Trump: "We believe the American people want the real freedom, opportunity, and security Vice President Harris is offering; not the fake, manipulated lies of Elon Musk and Donald Trump."

The origin of the video remains unclear, though it was initially posted by a YouTube account named "Mr Reagan," which labeled it as parody content. Alexios Mantzarlis, director of the Security, Trust, and Safety Initiative at Cornell Tech, suggested that the altered content might be classified as a deepfake, a term generally used for misleading content created using artificial intelligence.

Mantzarlis noted, "In recent elections in Argentina, India, and elsewhere, we saw deepfakes being used primarily for this type of surface-level deception that's more akin to trolling memes than to legitimate misinformation. I expect we'll see plenty of this in the U.S. for the next 100 days until the November election."

Crucially, Musk's retweet lacks any official label indicating the video's parody nature or its manipulation, potentially violating X's policy on misleading content. The platform's rules state: "You may not share synthetic, manipulated, or out-of-context media that may deceive or confuse people and lead to harm ('misleading media')."

This incident is not isolated in the current presidential campaign landscape. Earlier this year, a political consultant orchestrated a robocall impersonating Biden, falsely discouraging participation in New Hampshire's primary election.

Senator Amy Klobuchar (D-Minn.) has accused Musk of violating his company's policy, warning on X, "If @elonmusk and X let this go and don't label it as altered AI content, they will not only be violating X's own rules, they'll be unleashing an entire election season of fake AI voice and image-altered content with no limits, regardless of party."

As of Sunday afternoon, Musk's retweet had garnered a staggering 119.9 million views on X, with an additional 166,000 views on Mr Reagan's YouTube account. Neither X nor Musk have responded to requests for comment on the matter.

This controversy comes in the wake of Musk's formal endorsement of Trump's campaign following an attempted assassination against the former president earlier this month.

As the incident continues to unfold, it underscores the complex challenges facing social media platforms in navigating the fine line between free speech and the spread of potentially harmful misinformation, especially in the context of a high-stakes election year.