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Jaquar Expands its Global Presence to Casablanca with Pernova Partnership
Jaquar, the Indian group specializing in bathroom solutions, has successfully established its presence in London, Milan, and Dubai. The group is now venturing into Casablanca, Morocco, through an exclusive partnership with the local company Pernova.
The inauguration of Jaquar's showroom in Casablanca last Thursday marked the introduction of a wide range of bathroom products, including faucets, wellness spaces, shower concepts, flush systems, shower cabins, hot water solutions, and accessories from the global bathroom brands Artize & Jaquar.
Mohamed Karroum, the General Manager of Pernova, the exclusive distributor of Jaquar in Morocco, stated, "Today, Jaquar's establishment in Casablanca, a city experiencing economic and demographic growth, ready to consume our luxury products, is the prelude to a strategy that aims to open a showroom in every major Moroccan city starting next year." He highlighted that the overall cost of this investment is estimated at 10 million dirhams, with the goal of achieving a turnover of 10 million dirhams by 2024.
Emphasizing Jaquar's involvement in several flagship real estate projects worldwide, including the Taj Hotel in London, the Hilton Hotel in Doha, the Bab al Shams Resort & Spa in Dubai, and the Khalifa International Stadium during the FIFA 2022 World Cup, Mr. Karroum expressed Jaquar's ambition to share its expertise in Morocco, which will have the honor of hosting the 2030 World Cup.