LiFtour 2025: Essential event for marketing and communication experts

Wednesday 05 March 2025 - 10:04

By: Zahouani Ilham

LiFtour 2025: Essential event for marketing and communication experts

The holy month of Ramadan, known for its spirit of sharing and reflection, sets the perfect backdrop for the 13th edition of LiFtour, organized by the Association Les Impériales. Scheduled for Thursday, March 13, 2025, in Casablanca, this event has become a key reference for professionals across marketing, communications, media, digital, and event management sectors.

LiFtour 2025 promises to be an essential gathering, offering a unique space for networking and exchange among advertisers, agencies, media, and decision-makers. Participants will engage in insightful debates and analyses on the sector’s evolution, allowing them to share experiences and explore new opportunities.

A Strategic Exchange Space The 2025 edition will combine sector analysis and social interaction, creating meaningful discussions. Among the event's highlights will be the presentation of advertising trends from the first ten days of Ramadan, which will provide key insights into major investments and consumer behavior during this critical period for brands.

Additionally, the 2035 Prospective Study results will be unveiled, providing essential insights into upcoming shifts in the sector and opportunities for industry players to capitalize on.

A Rich and Dynamic Program

5:00 PM: Guest arrivals
5:30 PM: Advertising Investment Presentation (AI) for the first ten days of Ramadan
6:00 PM: Presentation of the 2035 Prospective Study
6:30 PM: Iftar
7:00 PM: Announcement of the 2025 Stars Awards
7:30 PM: Announcement of the 2026 LIWeek Presidency
8:00 PM: Presentation of the Les Impériales Observatory

A musical performance will accompany the event throughout the evening, enhancing the professional yet convivial atmosphere.

An Inspiring Annual Gathering LiFtour is more than just a professional event; it is a space for knowledge sharing and networking. Over the years, it has evolved into a dynamic format that showcases the achievements of the Association Les Impériales. The warm, inviting atmosphere of the gastronomic ftour fosters interaction and strengthens connections among participants.

LiFtour 2025 promises to be a unique opportunity to connect with industry leaders, explore emerging trends, and gain inspiration for the future. Don’t miss the chance to be part of an event shaping the marketing and communication landscape in Morocco.