- 17:00The Strain on U.S. Wildland Firefighters: A Crisis of Pay and Conditions
- 16:20Morocco: A rising power in the automotive industry
- 15:45Azerbaijan to Enhance Earthquake Resistance Systems in Buildings
- 15:06Morocco and the European Union: A Strategic Partnership for Clean Energy
- 14:30Morocco as the honored guest at IMEX 2025 in Madrid
- 13:49Key developments in the Russia-Ukraine conflict: Day 1,087
- 13:16Tanger Tech: New Canal Project to Protect Industrial City from Flooding
- 12:41Bayern Munich secures Jamal Musiala's future until 2030
- 12:10French Senate President Gérard Larcher’s Upcoming Visit to the Southern Provinces of Morocco
Follow us on Facebook
Mehdi Tazi: The pivotal role of marketing in shaping Morocco’s economy
The economic capital of Morocco comes alive with the eighth edition of Les Impériales Week, a pivotal event for marketing, communication, and media professionals. Centered around the theme "The Paradigm Shift – Business. People. Tech.," this gathering, running until February 2, serves as a platform for dialogue and reflection on the strategic transformations reshaping these industries.
For several years, the association Les Impériales has focused on highlighting emerging trends and challenges within the sector by bringing together experts and innovative companies. This edition unfolds against a backdrop of accelerated technological and societal changes, compelling stakeholders to rethink their strategies.
At the event, Mehdi Tazi, General Vice-President of CGEM, emphasized the sector's significance to the country's economic development. He remarked, "I was delighted to participate in Les Impériales, a major event for a sector essential to our economy, Moroccan businesses, and the brand Morocco. This sector plays a crucial role in promoting brands and driving their growth. CGEM is committed to supporting this dynamic, especially with the upcoming major projects that will shape the country's future, particularly in light of the 2030 World Cup."
With a rich program of conferences, panels, and networking opportunities, Les Impériales Week 2025 aims to dissect the new challenges posed by digital innovation, artificial intelligence, and evolving consumer habits. The event also honors the year's most impactful campaigns, recognizing the most innovative initiatives in the market.
As global competition and technological advancements necessitate constant adaptation, this edition is set to be a pivotal moment for reevaluating the influence of marketing and communication on both the Moroccan and international economy.
Comments (0)