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Mehdi Tazi: The pivotal role of marketing in shaping Morocco’s economy

Wednesday 29 January 2025 - 06:30
Journalists: Dakir Madiha
Zoom

The economic capital of Morocco comes alive with the eighth edition of Les Impériales Week, a pivotal event for marketing, communication, and media professionals. Centered around the theme "The Paradigm Shift – Business. People. Tech.," this gathering, running until February 2, serves as a platform for dialogue and reflection on the strategic transformations reshaping these industries.

For several years, the association Les Impériales has focused on highlighting emerging trends and challenges within the sector by bringing together experts and innovative companies. This edition unfolds against a backdrop of accelerated technological and societal changes, compelling stakeholders to rethink their strategies.

At the event, Mehdi Tazi, General Vice-President of CGEM, emphasized the sector's significance to the country's economic development. He remarked, "I was delighted to participate in Les Impériales, a major event for a sector essential to our economy, Moroccan businesses, and the brand Morocco. This sector plays a crucial role in promoting brands and driving their growth. CGEM is committed to supporting this dynamic, especially with the upcoming major projects that will shape the country's future, particularly in light of the 2030 World Cup."

With a rich program of conferences, panels, and networking opportunities, Les Impériales Week 2025 aims to dissect the new challenges posed by digital innovation, artificial intelligence, and evolving consumer habits. The event also honors the year's most impactful campaigns, recognizing the most innovative initiatives in the market.

As global competition and technological advancements necessitate constant adaptation, this edition is set to be a pivotal moment for reevaluating the influence of marketing and communication on both the Moroccan and international economy.

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