Keywords: Adidas
Each year, the Love Brand study presented during Les Impériales reveals the brands that generate the most attachment among Moroccan consumers. In a fashion and apparel sector marked by international trends, sports influence, and rapidly evolving styles, Adidas stood out by ranking second in the......
Puma SE has introduced a high-end $260 training shoe designed for the rapidly growing Hyrox fitness segment, betting on new performance categories to offset heavy financial setbacks. The German sportswear brand unveiled its Deviate Nitro Elite Hyrox model on February 19, coinciding with the release of......
European stocks climbed on Friday, capping off their strongest January rally in years as robust earnings from Adidas and Swatch bolstered investor confidence amid lingering concerns over geopolitical tensions and U.S. trade policies. The pan-European STOXX 600 index rose in early trading and headed......
Adidas, the German sportswear giant, has unveiled plans to repurchase up to 1 billion euros ($1.2 billion) of its own shares in 2026. This move follows a stellar close to 2025, marked by record annual revenues. The program, set to kick off in early February, will draw from anticipated cash flows and......
Global sneaker giants are bracing for impact following the announcement of new customs measures imposed by the Trump administration. Beginning April 9, a staggering 46% tariff on imports from Vietnam—a key player in sports shoe production—could significantly inflate sneaker prices. A 46%......
Turkey's advertising regulator has fined Adidas for failing to disclose the use of pigskin in its popular Samba OG sneakers. The company had labeled the shoes as made from "real leather" without specifying the origin of the material, a detail deemed to contradict the religious beliefs of......
In a striking collaboration between football icon Lionel Messi and Adidas, the new F50 "Triunfo Estelar" campaign has put the spotlight on emerging talent, including Morocco's Eliesse Ben Seghir. The initiative, which promotes a special edition of soccer boots, brings together a select......
In a startling turn of events, renowned American model Bella Hadid found herself at the center of an unanticipated controversy following her participation in a recent Adidas advertising campaign. The campaign, which aimed to promote the retro SL72 trainers, inadvertently drew connections to the tragic......
In a move that has ignited widespread debate, German sportswear manufacturer Adidas has terminated its collaboration with Palestinian-American supermodel Bella Hadid for an advertising campaign featuring the SL72 sneakers. This decision comes in the wake of criticism from the Israeli government, citing......
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