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Love Brand | Bounou Yassine among Morocco’s favorite public figures in 2025

Every year, Love Brand highlights public figures who hold a unique place in the collective imagination. In 2025, the ranking confirmed the growing influence of Bounou Yassine, whose popularity extends far beyond sports, reaching into cultural and social spheres. Love Brand 2025: A study with revealing figures Conducted by the Imperium research......

Love Brand | Dari among Morocco’s favorite brands in 2025

Every year, the Love Brand ceremony stands out as one of the major events of Les Impériales. More than just a ranking, it serves as a genuine barometer of Moroccans’ attachment to their favorite brands. The 2025 edition was no exception, revealing the brands that hold a special place in consumers’ hearts. Among them, the......

Morocco accelerates socially oriented artificial intelligence strategy

In recent months, Morocco has sharply accelerated its digital and artificial intelligence agenda through a series of agreements and strategies that touch public administration, data infrastructure and AI-related industries, all aligned with a “Digital Morocco 2030” vision. What is new is not the rhetoric about digitization, but......

Tourism in Morocco: Indian arrivals surge by 224% since 2019

Morocco is rapidly strengthening its position as an attractive destination for Indian travelers, with arrivals from India soaring by 224% compared to 2019, according to figures released by the Moroccan National Tourism Office (ONMT). The sharp increase highlights the growing strategic importance of the Indian market for the Kingdom’s......

Tourism: after a record 2025, the ONMT approves its 2026 action plan

The Moroccan National Tourist Office (ONMT) has approved its action plan and budget for 2026 after reporting record results for 2025. The announcement came during a board meeting chaired by Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, and Social Economy. In 2025, Morocco welcomed nearly 20 million visitors, a 14% increase compared......

Kenitra–Marrakech high-speed rail line: foundations of major railway bridge completed

The foundation works of a key railway bridge on Morocco’s Kenitra–Marrakech high-speed rail line have been successfully completed, marking an important milestone in the development of the project. The bridge, which extends over more than 440 meters, is based on a mixed steel-and-concrete structure designed to support train speeds......

French national on INTERPOL red notice arrested at Marrakech Airport

Marrakech-Ménara Airport was the scene of a major arrest on Tuesday when a 32-year-old French national was stopped at the border by Moroccan authorities. The man, found carrying a falsified passport, was wanted by INTERPOL on charges of kidnapping and unlawful detention linked to drug trafficking disputes in France. What initially......

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