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Toto Wolff in talks to sell stake in Mercedes F1 team valued at $6 billion
The Mercedes-AMG Petronas Formula One team, led by Toto Wolff, is reportedly on the verge of a groundbreaking deal that could set a new benchmark for the sport. According to a report by Sportico, Wolff is in advanced negotiations to sell part of his 33% stake in the team, with the valuation of the organization estimated at an unprecedented $6 billion. This figure exceeds the $4.7 billion valuation set during McLaren's recent equity sale.
Potential buyer remains unnamed
While the exact identity of the potential buyer has not been disclosed, the sale is expected to involve a medium single-digit percentage of Wolff’s stake, handled through his holding company. Currently, the team is co-owned by Wolff, Daimler (the parent company of Mercedes-Benz), and the petrochemical giant Ineos, each holding an equal share of 33%.
Wolff to remain at the helm
Despite the looming sale, the 53-year-old Austrian is expected to retain his roles as CEO and team principal of Mercedes. Wolff joined the team in 2013, following his tenure as an investor and executive director at Williams F1. Initially acquiring a 30% stake in Mercedes during his arrival, he increased his share to 33% in 2020 when Ineos acquired a third of the team from Daimler.
Under Wolff’s leadership, Mercedes enjoyed a historic period of dominance, winning eight consecutive Constructors’ Championships from 2014 to 2021. However, the team currently holds second place in the 2025 Constructors’ standings behind McLaren, which clinched this year’s title.
Formula 1 valuations soar
The reported $6 billion valuation of Mercedes underscores the remarkable financial growth of Formula 1, particularly since Liberty Media’s acquisition of the sport in 2017. In September 2025, McLaren Racing finalized a share sale with a valuation of $4.1 billion, though some reports pegged the figure as high as $5 billion depending on exchange rates. That transaction saw Bahrain’s sovereign wealth fund Mumtalakat and Abu Dhabi’s CYVN Holdings take full ownership of McLaren.
McLaren CEO Zak Brown attributed the rise in valuations to various factors, including a surge in global viewership, robust sponsor demand, and the introduction of a cost cap in 2021. The cap, set at approximately $135 million, has bolstered financial stability across teams, making Formula 1 franchises increasingly attractive to investors. “The sport is thriving; every metric is up, and team demand is skyrocketing,” Brown told Bloomberg.
